Marketing and Sales

As someone who has functioned in both roles, I have insights into what makes CEOs and CMOs tick, how…

As we inch closer to November, there will probably be plenty of fresh political merchandise to dissect in the coming weeks and months. We'll devote plenty of time to that, as we always do. But, before all of that starts, let’s have some fun and enjoy the rest of the summer, eh? This week's Fave 5 includes custom jackets for mascots, ingenious sneaker collaborations and more...

While sales are still trending down for a majority of promotional products businesses, fewer are reporting a downward sales trend now than in May. Our research also indicates that while the promotional products industry continues to contract, more companies now report that activity is picking up compared to the first survey period...

With the current state of the global economy making every transaction even more crucial than usual, it’s a critical time to review what’s working and what’s changed in sales. To explore some sales tactics and advice for the new normal and beyond, we connected with a trio of distributors and a sales manager at a major supplier...

It will soon be budget time and time to set a goal with expected growth in GDP. What is the expectation when we set these goals?

This webinar will deliver plenty of information about how to make money with DTG and include a demo of how to print custom face masks.

Teespring, the custom merchandise platform, has been growing in both capabilities and popularity, but one logo will be absent from its site. In a controversial move, Teespring announced that it would remove all Antifa-related merchandise from the platform pending review of the content...

Ask the Accountant… Question: I have used OrderMaster for a long time. Is there any support for the software? Answer: Unfortunately, no. OrderMaster is no longer supported. It was sold as a stand-alone product that users owned and loaded onto their computers. It has remained static while your computer operating systems have continually advanced. The…

When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client...

E-commerce and m-commerce (mobile shopping) remain on the rise. For promo distributors, promotional products e-commerce platforms open up a whole new set of sales opportunities for current customers as well as those located outside of your typical sales area...