Marketing and Sales

It’s my educated guess that 50% of salespeople in the graphic arts have ADD. Here is what makes these sales reps exceptional.

When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.

Finding and earning new business has never been a cakewalk, it just seems like it’s even harder these days.

Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.

On a Season 5 episode of "It's Always Sunny in Philadelphia," the character Charlie tells the others in the gang that he recently created a product called "Kitten Mittons" in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…

HPG, Braintree, Mass., announced the onboarding of industry veteran Alex Symms as director of sales of their Garden Grove, CA, subsidiary Evans Manufacturing. Symms joins HPG and Evans with a combined 20-year management background with promotional products suppliers, such as Chameleon and most recently PowerStick.com. “I’ve had the good…

Maintaining a strong relationship between PSPs and print buyers comes down to fostering a collaborative partnership.

Value-added services aren’t just nice-to-have offerings. They are increasingly a necessity to compete within a competitive marketplace.

Many salespeople face a cycle of high-highs or low-lows at some point in their career. Here are strategies to manage those stressors.

The dawn of the music video changed the way musicians marketed themselves. “Video Killed the Radio Star” references aside, it was a revolution in culture. In the years that followed, the internet provided even more opportunities for people to market themselves, their brands, and their products through video. Soon enough, we all had high-definition cameras…