Marketing and Sales

2020 Top Distributors List: Stats, Trends and Analysis
June 17, 2020 at 9:58 am

Our Top 50 Distributors totaled $6.18 billion in 2019 promotional products sales. That’s up from last year’s Top 50, which totaled $5.96 billion in 2018 sales. Overall, 44 of this year’s Top 50 distributors (88 percent) grew sales over the prior year. Elsewhere on the list, some other significant jumps took place...

Why One Promo Distributor Spent Two Hours 'Sprint Calling' Customers to Check In
June 12, 2020 at 2:09 pm

At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team conducted "sprint calls" last week, making the outreach solely about learning how clients are remaining resolute and growing the realization that the promotional products industry has connections at its core...

Our 5 Favorite Promotional Products of the Week: Nike Sneakers, Face Masks and More
June 10, 2020 at 1:50 pm

It seems like just yesterday we were wearing hats and scarves for the walk to work, and now we can’t go outside without melting into a puddle of sweat. It's on days like this that we thank our lucky stars for air conditioning. And we also thank our lucky stars for promotional products that make us laugh or say, “Oh wow, that’s so creative!"...

AIM Smarter Announces Its 2019 Supplier of the Year, Four Shining Star Supplier Winners
June 9, 2020 at 12:16 pm

AIM Smarter LLC, Philadelphia, has selected Hit Promotional Products as its Supplier of the Year award recipient for 2019. Hit Promotional Products is among AIM’s largest supplier partners and has been a key partner to AIM in its efforts to expand exclusive membership offerings to its more than 2,200 distributor members. Hit Promotional Products was…

AIM Smarter Expands Presence to the United Kingdom
June 3, 2020 at 1:56 pm

Altitude Group PLC, parent company of AIM Smarter LLC (AIM), has expanded AIM’s presence and programs to the U.K. with the launch of AIM Smarter Limited. AIM offers a membership model that provides benefits, resources and community to both distributor members and supplier partners within the promotional products industry. Through this expansion, AIM welcomed more…

Stop Having Excuses. Start Hustling.
June 1, 2020 at 10:09 am

  By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more. I will tell you one more word I have heard enough of: excuses. I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales…

HPG Brands Announces Reopening
May 29, 2020 at 1:42 pm

HPG Brands, Braintree, Mass., the parent company of Hub Pen Company, Debco, Origaudio, Handstands and more, announced today that it is once again officially open for business. “Thank you for enduring with us during these times of uncertainty and continuing to trust us with your business,” Trina Bicknell, senior vice president of sales for HPG…

Comic-Con Uses Vintage Designs for Canceled Event Merchandise
May 28, 2020 at 1:19 pm

Due to the current situation, fans from all over the world aren’t going to be able to make any Comic-Con memories this year. But, they can at least wear new (old) memories proudly. Comic-Con is relying on nostalgia, selling a line of event merchandise that commemorates the event but uses vintage designs from past Comic-Cons...