Marketing and Sales
April 22, 2020 at 11:43 am
Happy Earth Day, everybody! The trees are blooming, the birds are chirping and some of us are lucky enough to be able to smell fresh cut grass on the back lawn. We’re not just taking time to smell the roses today, though. We’re also taking time to enjoy some awesome promotional products from all over the Earth. That counts as an Earth Day celebration, right?...
April 22, 2020 at 11:22 am
The Senate yesterday voted to approve almost $500 billion in additional relief to supplement the Paycheck Protection Program. The package includes hundreds of billions of dollars in new financial relief for small businesses impacted by COVID-19...
April 20, 2020 at 1:08 pm
This week on PM Screen Time, Sean and Brendan spoke with Danny Rosin, co-founder of Brand Fuel, about finding promotional wins during a difficult time, using promotional products to show appreciation for health care professionals, signs of future economic growth and more. Plus, a special cameo appearance from a very good pup!...
April 20, 2020 at 11:21 am
I am hearing lots of news and talk about what percent industry sales are down. Some are saying industry sales are down 70 percent. Others are saying industry sales are down even more. If you listen to how much industry sales are down, you have a math problem. The problem is that it can sound…
April 17, 2020 at 2:32 pm
As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…
April 17, 2020 at 2:14 pm
Ask the Accountant… Question: I was talking to someone at QuickBooks. They told me to try QuickBooks Online, and if I didn’t like it, it is very easy to switch back to QB Premier. Is that true? Answer: No, that is not true at all. QB is pushing QuickBooks Online (QBO) heavily. Its subscription income…
April 15, 2020 at 2:56 pm
It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive. This is easier for me, today, because my business, Sharp Ideas, is a small company. That being said, we do have overhead, we do have expectations and we do have a lot of challenges...
April 15, 2020 at 1:49 pm
What do you look for in a big order? You want the end-result to be worth your labor and energy, right? Maybe you want to be part of something bigger. Nick Mirabile, vice president of merchandise and licensing for Stran North America, Quincy, Mass., told us about a promotion that fit both criteria: marketing the U.S. Census...
April 15, 2020 at 12:13 pm
The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. As you navigate your current situation, it can serve as an ideal time to plan for future disasters. No matter how small or large a problem may be, having a plan in place to resolve it will be a great tool for the future...
April 14, 2020 at 2:45 pm
Welcome to PM Screen Time! In this new video series, Sean Norris and Brendan Menapace talk with promotional products professionals about their challenges, wins and creative ideas, in the hopes of sparking some ideas and inspiration for anyone who needs it. In this episode, Denielle Lue, owner of Stitch to My Lue Promotions, shares an idea involving a businesses communications platform she's putting together for clients while promotional products sales are slow...
