Marketing and Sales

There is a major problem in the promotional world. It’s one we’re too quick to ignore, too comfortable minimizing as part-of-the-biz, and one that is costing us money. That problem is professional isolation. You read industry publications, you’ve developed expertise that pays off, and you budget for trade shows—to meet your peers, to find good…

Tekweld, Hauppauge, N.Y., announced the appointment of Regina Harrington to the position of Central regional sales manager and Matt Kozar to Southeast regional sales manager. Both Harrington and Kozar will report directly to Ray Rodriguez, vice president of sales and marketing for Tekweld...

Each week, Nick Lateur posts a video. He picks a product—something unique or quirky, maybe a top-seller—and looks for any funny twists that would translate to video. The results, some of which may or may not involve Lateur wearing a superhero costume with shiny gold tights, are delightful...

KTI Networks/KTI Promo, Houston, has partnered with Incentives West to expand its reach over on the West Coast to build success in the West. KTI specializes in all things tech, from flash drives to power banks, charging cables to wireless earbuds, and a variety of other tech products. KTI has also started to expand its…

A sales rep’s bad days can turn into bad weeks and months. Here is a list of eight questions to help you toward success.

In this 30 minute webinar, we’ll go over the basics, then dive deep into how you can generate business with smartphone accessories.

Continuing to ask respected industry leaders to share their thoughts on success, I reached out to Paul Bellantone, president and chief executive officer of PPAI, to share his advice. Thank you, Paul Bellantone, for sharing your advice about financial success with me. Question for Paul: In your years of experience in our industry, what do…

In the increasingly competitive craft beer market, including both distributed and in-brewery sales, these companies need to get their name out there. They are looking for an audience that is looking for its next favorite beer.

Ask the Accountant… Question: I use two item numbers for my distributorship—one is the item number I assign internally and show the customer, and the other is the supplier’s number. Can I use both in QuickBooks? Answer: Yes, QB Premier and Enterprise allow for two different fields of item numbers. When you set up an…

Bella+Canvas, Los Angeles, launched FAM 2.0, the second iteration of content for its online course, Fashion Apparel Masterclass (FAM). FAM 2.0 includes video lessons on three new relevant topics, along with interactions, downloadable resources and customer-ready selling tools. "The promotional industry is constantly changing," said Summer Barry, creative and marketing director for Bella+Canvas. "Which is…