Marketing and Sales

How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…

In a world of value-added services I would encourage you to approach things a bit differently.

Now that you’ve been anointed the sales leader, it’s time to get to work. Let’s discuss four key areas that will transform your role.

June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there's the concern that companies aren't doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…

Thanks to how Amazon revolutionized the way people buy and sell products, now print industry…

As a trend that aims to make brands or products have greater appeal to customers by highlighting…

We should always be trying to meet that next level. Here are tips to assess your habits and leverage what makes your business great.

Cleaning off his desk, Bill came across a list of common-sense goals he jotted down after a call with a client. Learn more here.

IMAGEN Brands, Doniphan, MO, welcomed Brock Spurrell to the company’s sales team as regional sales manager for the Southwest territory, covering Arizona, Colorado, New Mexico, Nevada, Utah, and Wyoming. He now reports to Jackie Walker, national sales manager. “We’re delighted that Brock has joined our sales team," said Lisa LeMond, vice president of sales and…

We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.