Marketing and Sales
November 5, 2019 at 1:49 pm
Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business...
November 5, 2019 at 12:00 pm
Geiger, Lewiston, Maine, today announced that marketing professional Elizabeth Fagan has joined Geiger as the new director of marketing for its Crestline division. As director of marketing, Fagan will develop, integrate, and implement all marketing activities related to Crestline’s strategic direction and position, as well as...
November 4, 2019 at 2:59 pm
The Trump Campaign is using its merchandise sales for much more than just raising funds. It's using the data it gleans from the sale of Trump-branded merchandise to measure its outreach to new donors, and therefore get a picture for its growing or shrinking appeal among otherwise uncommitted voters...
November 4, 2019 at 9:16 am
Stouse LLC, New Century, Kan., announced today that it has acquired Magna-Plus Inc., a provider of custom labels, magnets and other promotional products. The acquisition was effective on Oct. 25. Kansas City, Kansas-based Magna-Plus Inc. was founded in 1993 by Marianne D'Amato and Tom Eaton. It now has a nationwide distributor customer base. "We are…
October 31, 2019 at 11:43 am
The NCAA is finally going to let student-athletes to profit off of their names and images being used in profitable ventures. Do you remember the old NCAA football video games, where you'd have to play as QB No. 3 even though you knew darn well that it was Arnaz Battle? Or you'd buy a Maryland…
October 31, 2019 at 10:40 am
Now any apparel decorator can create online stores to sell more custom shirts to groups, schools, causes, teams and businesses. The garment decorating experts at STAHLS have launched STAHLS’ Spirit Sale. STAHLS’ Spirit Sale is an online e-commerce platform that allows apparel decorators (known…
October 25, 2019 at 2:30 pm
Content marketing is inexpensive, but when done well, it's a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business...
October 25, 2019 at 2:28 pm
If you caught our San Diego Power Meeting recap, then you probably read our short review of the PromoMBA workshop. But we thought it deserved a more in-depth recap. So, over three parts, we'll be breaking down some of the sessions in greater detail for those who weren’t able to make it. Here's part one...
October 24, 2019 at 3:02 pm
We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service...
October 23, 2019 at 10:57 am
When we last talked to Heather Achenbach, executive director for a small nonprofit animal shelter, she was gearing up to launch a two-week online pop-up shop selling branded merchandise to help raise funds. Heather joined the show to tell us how it went, what she looks for as a merch-buyer and why online pop-ups are a great option for organizations like hers...
