Marketing and Sales

THREADX and PRINTING United Demonstrate a Growth Path for Apparel Decorators
March 27, 2019 at 10:30 am

In mid-February, 154 apparel decorators gathered in San Diego for THREADX. The event, hosted by SGIA, was designed by apparel decorators, for apparel decorators. Terry Combs and Aaron Montgomery, industry vets and hosts of the 2 Regular Guys podcast, called it "Woodstock for decorators." So, what exactly are these events? PRINTING United, SGIA's evolutionary expo…

Raining Rose's Lisa Waggoner Achieves Industry Certification
March 26, 2019 at 11:16 am

Lisa Waggoner, national sales representative for Raining Rose, Cedar Rapids, Iowa, has earned the certification of Master Advertising Specialist (MAS) administered by Promotional Products Association International (PPAI). Individuals such as Waggoner with a PPAI certification have attained a high standard of professional competence, knowledge and experience. The MAS certification…

Why Charles River Apparel Went on an East Coast Customer Road Trip (in a Mini Cooper!)
March 22, 2019 at 8:00 am

These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?...

Is Campaign Merchandise More Important Than Policy?
March 21, 2019 at 1:50 pm

Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…

IMAGEN Brands Welcomes Mark King and Sonna Greer to Sales Team
March 21, 2019 at 11:25 am

IMAGEN Brands, Mason, Ohio, parent company of Crown and Vitronic, announced the addition of two new team members: Mark King and Sonna Greer. King joins the team as regional sales manager covering the Midwest, including Michigan and Indiana. Mark has more than 16 years of experience in the promotional…

What's Holding Back Your Promotional Products Sales?
March 21, 2019 at 9:08 am

Technology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline...

Blue Generation's Eric Rubin on the Cannabis Industry, a $22 Billion (and Growing) Promotional Market
March 20, 2019 at 11:15 am

The $22 billion cannabis industry is expected to reach more than $46 billion in value by 2027. Eric Rubin, president of Blue Generation, joined the show to talk about the huge promotional products sales opportunities the market presents, especially in branded apparel. Plus, Sean and Brendan are talking Blockbuster Video! Get your JNCO jeans ready, because only '90s kids will remember this episode...