Marketing and Sales
Starting April 16, the Starbucks Rewards program is allowing users to not only redeem points for extra espresso shots and bakery items, but also for some branded merch. Now that’s a reward system we can get behind!...
As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing.
You’ve established a rapport with a prospective client. The pitch meeting goes well. They’ve…
In mid-February, 154 apparel decorators gathered in San Diego for THREADX. The event, hosted by SGIA, was designed by apparel decorators, for apparel decorators. Terry Combs and Aaron Montgomery, industry vets and hosts of the 2 Regular Guys podcast, called it "Woodstock for decorators." So, what exactly are these events? PRINTING United, SGIA's evolutionary expo…
Lisa Waggoner, national sales representative for Raining Rose, Cedar Rapids, Iowa, has earned the certification of Master Advertising Specialist (MAS) administered by Promotional Products Association International (PPAI). Individuals such as Waggoner with a PPAI certification have attained a high standard of professional competence, knowledge and experience. The MAS certification…
These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?...
Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…
IMAGEN Brands, Mason, Ohio, parent company of Crown and Vitronic, announced the addition of two new team members: Mark King and Sonna Greer. King joins the team as regional sales manager covering the Midwest, including Michigan and Indiana. Mark has more than 16 years of experience in the promotional…
Technology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline...
The $22 billion cannabis industry is expected to reach more than $46 billion in value by 2027. Eric Rubin, president of Blue Generation, joined the show to talk about the huge promotional products sales opportunities the market presents, especially in branded apparel. Plus, Sean and Brendan are talking Blockbuster Video! Get your JNCO jeans ready, because only '90s kids will remember this episode...