Marketing and Sales
March 6, 2019 at 11:24 am
Barefoot Swag Powered by Proforma is a three-person operation that's topped $1 million in sales, almost entirely online. How has the small distributor found so much success competing with the big online mega-players? Owners Britni Levitt and Rhonda Reedy joined the show to share their story. Plus, customer reviews, work-life balance, women-owned businesses and legislating Pop Tarts...
March 4, 2019 at 1:53 pm
Hit Promotional Products, relatively speaking, is new to apparel. A giant in the hard-goods space, the Largo, Florida-based supplier topped $397 million in 2017 revenue, but began offering apparel only three years ago. As it looked to scale its soft-goods business, it knew it needed a pro...
March 4, 2019 at 1:17 pm
Charles River Apparel, Sharon, Mass., announced the addition of Incentive Source sales representative Jillian Heilman to cover the Pacific Northwest for Charles River Apparel. Heilman has an extensive background in the industry, as she has spent the last 10 years at BDA Inc. Her last role there was as…
February 28, 2019 at 1:18 pm
We here at Promo Marketing are absolutely giddy over the looming MLB season, especially since it will mark the 150th anniversary of the pro game (and the return of warm weather). The commencement of the historic campaign, though, will not be the only awe-inspiring event this spring, as “Game of Thrones” is set to start…
February 28, 2019 at 10:31 am
It’s time to blow up much of the nomenclature that is used by others—and by us—to describe what we do. But certain words keep cropping up, even within the industry. And they’re not the only ones that give us a bad rep. I want people on the outside to understand how creative and impressive everyone involved is. Here are a few terms to reconsider...
February 26, 2019 at 4:25 pm
Some jobs seem like so much fun, such as that of agent Scott Boras, who is trying to secure “stupid money” for prize free agent Bryce Harper, and that of the publicists for speculated lovebirds Bradley Cooper and Lady Gaga. If you ask us, though, the best current vocation belongs to the team at Brandwatch…
February 22, 2019 at 2:59 pm
Girl Scout cookies have arrived! One Colorado-based Girl Scout along with her mom created a clever way to market these delicious cookies. They replaced the Somoas cookie packaging with a shirtless image of 'Aquaman' actor, Jason Momoa, and called them 'Momoas'.
February 22, 2019 at 12:36 pm
As the president of BreakingT, Jamie Mottram revels in helping the public don sports apparel that reflects undying allegiance to a team, with 25 franchises across the athletic world relying on him and his company to stoke their fan bases. One such rabid set of devotees calls Raleigh home and roots religiously for the Carolina…
February 20, 2019 at 1:31 pm
Now that I've fully immersed myself in the AAF life (aka finally learned the name of the Stallions' quarterback), I feel that there's no better time to take a look at the promotional marketing efforts behind the league...
February 20, 2019 at 12:16 pm
Mike Brugger, president of distributor Fully Promoted, joined the pod to talk franchising, his management journey, creating a killer in-store showroom experience and rebranding from EmbroidMe. Plus, Sean and Brendan discuss presidential campaign merch and that terrifying Philly Steel Furnace story...
