Marketing and Sales

Viral marketing has been a major aspect of advertising since internet usage became widespread. Movies and TV shows have been sneaking things onto websites and social media platforms hinting at new releases, often using a product or message that fans aren't even aware exists yet. This is the case for the first promo items we've…

Thanks to two amazing bobblehead promotions, we feel inclined to unite the sentiments, as an MLB squad and a minor league club announced plans to honor not on-field superstars, but a pair of regular folks with ties to the teams...

Geiger, Lewiston, Maine, announced the promotion of Kerry Worden to regional sales vice president for the southeast. Worden joined Geiger in 1994, initially working in the Maine headquarters before moving to Florida and becoming the Fort Lauderdale office manager. In 2007, Worden was promoted to regional service manager, and…

Phil Koosed, president of BAMKO, joined the show to take us inside its immensely popular and successful branded merch campaigns for Taco Bell, including how the distributor created "Instagrammable" promotional products designed to reach younger demographics online. We also talked about promo's powerful ROI, corporate social responsibility, private equity. Plus, Sean and Brendan finally discuss Weezer, and ask Phil for help getting Elon Musk on the show...

When I used to be heavily invested in music, teachers would often say, “The more you put in, the more you’ll get out.” This is true with my career, in my relationships and with my health. This is equally valid with regard to digital information. For example, the more online digital information I knowingly or…

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? How can you improve your message to increase your results?...

It appears, as of late, that the representation of fashion logos has become an exercise in riskless conformity. A recent Business of Fashion op-ed argues that sans-serif fonts have become the go-to typefaces for luxury brands, so as to depict themselves as less about scripted ornamentation and more about themes like social justice and inclusivity (to the possible detriment of creativity and uniqueness). Whatever the case, it's weird...

Prospecting is a necessity for any promo business, but it definitely has its ups and downs. It can occasionally feel like all your hard work just isn’t cutting it. In a world of competition, standing out against other businesses can be one of the most challenging aspects. Distributors have to constantly think about what will grab the attention of potential clients. Strategies that worked in the past might not necessarily work today. Whatever your approach may be, the good news is that there are ways to make prospecting go more smoothly...

The promo industry has come a long way from the days of cheap giveaways, the proverbial "trinkets and trash." The best companies have put the focus on value, quality and responsible sourcing, helping the industry to a record-breaking $23.3 billion in 2017 revenue. So why can't it shake the nagging perception that it sells mostly cheap swag—and why does it matter?...

Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they're all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you...