Marketing and Sales

Four Reasons Marketers Should Focus on Brand Advocacy
November 15, 2013

As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling.

Through my 30 years in sales and sales management, and as a business owner, I have been an ardent student of marketing, lead generation and customer acquisition. And I believe that marketing channels have gone through two major phases and are now entering a third phase.

PromoKitchen Makes Sponsorship Opportunities Available for Annual Party
November 15, 2013

For the past two years, The PromoKitchen Party held during The PPAI Expo in Las Vegas has brought promotional products professionals together for networking and lively discussions over cocktails at the world famous House of Blues. To keep the party going for 2014, PromoKitchen is now accepting sponsorships from industry suppliers.

U.S. Postal Service Narrows Loss for 2013 Fiscal Year
November 15, 2013

The U.S. Postal Service (USPS) said on Friday its 2013 fiscal-year loss narrowed to $5 billion from nearly $16 billion in the prior year.

The Postal Service said it benefited from growth in its shipping and packages business as well as aggressive cost-cutting that included a drastic reduction in employee hours.

Proforma Launches New Selling System Targeting H.R. Professionals
November 8, 2013

One of the biggest challenges distributors face is getting past the marketing department gatekeeper. Cleveland-based Proforma is now helping its owners and their sales representatives find another way in to valuable accounts through the human resources department.

Pinnacle Promotions Goes Mobile
November 8, 2013

Pinnacle Promotions, a distributor of branded merchandise, logo apparel and giveaways, recently announced the launch of its much-anticipated mobile website.

Why You're Branding Even When You Think You're Not
November 8, 2013

Think of someone in your life who has always been there for you no matter what. You come to rely on this person to help you get through life. What would happen if that person radically changed and was no longer the same? Suddenly something's wrong and you don't know what to do. The person you thought you knew so well is acting off-brand.

20 Funny Tweets Your Brand Should Take Seriously
November 1, 2013

It's hard out there for a brand. On Twitter, that is.

The 230 million-strong Twitter community isn't exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and "hijacking" branded hashtags. But some brands have found a way to navigate the minefield of social media promotion: humor.

Make It All About THEM
October 30, 2013

The next time you truly want to wow your VIP customers, make it not about YOU, but about THEM. It just might make the difference between you and that other competitor just as hungry for their business

5 Ways to Close the Sale with Indecisive Customers
October 25, 2013

One of the biggest challenges sales organizations face is securing customers who aren't ready to buy. Maybe they're considering a competitor's offer or having internal issues that are delaying their decision-making. Whatever the case for their indecision, your goal is to convince these prospective customers to eventually buy from you.

To accomplish this often elusive task, you need to be savvy about the way you follow-up with prospective customers. Here are five keys to follow-up success.

Evolving Communication Trends
October 18, 2013

Marketing has changed. If we don't embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.