Marketing and Sales
January 22, 2019 at 1:22 pm
Back in 2011, the idea of anything being digital or something being “online” was nothing like it is today. Creating and marketing your business online has changed a ton. Everyone is online now, and they're all searching the web. What are they searching for? You, as it turns out. Chris Jenkin, CEO and founder of gotcha! Mobile Solutions, shared some ways to help them find you...
January 22, 2019 at 12:36 pm
Bill Mahre, president of ADG Promotional Products, joined the show to recap PPAI Expo 2019 and discuss his vision for the promo industry as his PPAI board term begins. (The key? Making promo quicker, easier and better for the end-buyer.) He also told us about his brush with Hollywood stardom as part of the Minnesota Twins organization in the '90s...
January 21, 2019 at 11:36 am
Given that he's had an ice cream flavor, a spider and a treadmill named after him, not to mention his healthy collection of awards and honors, one can safely presume that Stephen Colbert won't soon see his popularity dip. Americans often rely on humor to manage troubling times, and the U.S. federal government shutdown that…
January 21, 2019 at 8:36 am
Whew, what a week. Between circling the show floor, sitting in on education sessions and sneaking off to the In-N-Out Burger, we kept ourselves busy at PPAI Expo 2019. In case you missed any of our event coverage, here's a roundup of all the stories we ran last week recapping the show...
January 18, 2019 at 11:33 am
On Wednesday, Jan. 16, promo industry consultant Paul Kiewiet, MAS+, shared his experiences in landing big accounts like Kellogg’s, and gave distributors advice on the steps they should take to make their business dreams a reality...
January 17, 2019 at 4:35 pm
Obviously, business owners, principals or businesspeople in general want to create a loyal customer base. That’s how their businesses stay afloat. But, how do you go beyond that? How do you create a customer base that can’t get enough of your products or services?...
January 16, 2019 at 7:28 pm
When Loic Lefebvre went to bed Tuesday night, he did so feeling "very productive." That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees' reactions…
January 16, 2019 at 11:32 am
On Tuesday at the PPAI Expo 2019, Vince DiCecco, president and owner of Your Personal Business Trainer Inc., shared five sales secrets for promo distributors navigating the ever-evolving economy...
January 15, 2019 at 4:14 pm
It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing...
January 14, 2019 at 3:40 pm
How's a small or independent distributor supposed to compete with Amazon and the mega online promo distributors? It's a question we hear a lot, especially as those large distributors grab more and more of the market share. But there might be a simple answer: Don't even try...
