Marketing and Sales

alphabroder Combines with Bodek and Rhodes
December 4, 2015 at 4:10 pm

alphabroder, Trevose, Pa., announced the addition of Bodek and Rhodes, Philadelphia, to its family of brands. “As a family business, Bodek and Rhodes gave careful consideration to our customers and employees, and we feel that we have chosen a partner that matches our values and commitment,” said Mike Rhodes, CEO of Bodek and Rhodes. Rhodes…

12-0 Season Is Boon for Licensed Iowa Hawkeye Sales
December 3, 2015 at 3:54 pm

The screen printing machine at the Strawberry Patch in Ankeny, Iowa, is working overtime to produce T-shirts heralding the Iowa Hawkeye’s historic 12-0 season. More than half the T-shirt and novelty store’s sales right now are Hawkeye related. “Now we are waiting patiently to see about a bowl game,” said Jeff Kirschbaum, president of Strawberry…

Flip the Sales Process
December 3, 2015 at 3:41 pm

The subject of selling, like any other subject, is full of false information simply because times change. Things that worked yesterday, yesteryear or a century ago may no longer hold true today. When I came into sales some 30 years ago, I read everything I could on sales. And whatever the old pros and masters…

Coca-Cola and HMSHost Give Travelers Holiday Gifts
December 2, 2015 at 6:21 pm

Coca-Cola and restaurant company HMSHost, Bethesda, Md., launched a campaign to bring holiday cheer in the form of gifts and promotional products to travelers at airports across North America. As part of the HMSHost Holiday Elves and the Instant Stocking Stuffer campaigns, elves will surprise customers with gifts from Dec. 4 through Dec. 11, according…

Multi-Line Representatives for Chocolate Inn / Taylor & Grant Win PPPC Awards
December 2, 2015 at 5:39 pm

Promotional Product Professionals of Canada (PPPC) recognized two multi-line sales representatives from Chocolate Inn/Taylor & Grant, Freeport, N.Y. Line Chaumont of Promocom was named Multi-line Sales Agency of the Year for Eastern Canada, and Karen Spencer of Creative Solutions and Ideas was honored as the Multi-line Agency of the Year for Central Canada. Distributor customers vote… Hosts SuccessFit4Life! at the 2016 PPAI Expo
December 2, 2015 at 4:48 pm

The PPAI-Award-winning, Santa Clarita, Calif., will facilitate SuccessFit4Life!, benefitting the Promotional Products Education Foundation (PPEF), at the 2016 PPAI Expo in Las Vegas. For a $25 donation to PPEF, participants will receive a collection of SuccessFit4Life! products. Participating suppliers include: SnugZ USA, Pro Towels, Halls & Company, Prime Line, Ad-A-Day Company Inc., Southern Plus,…

Trimark Introduces New Website
December 2, 2015 at 4:25 pm

Trimark Powered by Leed's, a division of promotional products supplier Polyconcept North America based in New Kensington, Pa., has created a new website that makes it easier for distributors to find, decorate and sell apparel. The site now features: A new layout, menu and navigation system More educational pages with information about product categories, decoration options, brands, special…

4 Reasons Why Direct Mail Is Better Than Email Marketing
December 2, 2015 at 3:51 pm

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…

Artists Protest Big Business with Fake Advertisements
December 1, 2015 at 6:21 pm

This week, more than 150 global leaders are in Paris to discuss the issues of pollution, fossil fuel dependency and rising temperatures. A London-based anti-advertising group called Brandalism, which bills itself as "a revolt against corporate control of the visual realm," placed more…

4imprint Awards 263 New 'one by one' Promotional Product Grants
December 1, 2015 at 5:00 pm

Promotional products retailer 4imprint, Oshkosh, Wis., awarded 263 U.S. and Canadian nonprofit organizations, schools and religious organizations with promotional products grants through its one by one program during the third quarter of 2015. Each of the one by one recipient organizations received a $500 in-kind promotional products donation. In awarding the third-quarter grants, 4imprint’s one…