Marketing and Sales

It’s not every day that distributors get the chance to work with a celebrity. When they do, they want to go all out, right? Jovan Van Drielle, chief ideas artist for Geminus Inc., Scottsdale, Ariz., remembers one particular promotion that went over very well with a very famous director...

It's clear the tariffs are going to impact the promo industry in the new year. We asked Brian Porter, senior vice president of sales and marketing for Starline Inc., about what we can expect for 2019, how promo suppliers are handling pricing and much more. Plus, Sean and Brendan discuss a totally crazy insane morning hack from Jeff Bezos, and Sean asks the tough questions everyone's afraid to ask about Pantone's Color of the Year...

As 2018 nears its end, people are starting to craft their resolutions for 2019. Some people might want to exercise more. Some people might want to budget a little better. What Pantone thinks everyone should do is just chill out a little bit, and their 2019 Color of the Year choice is designed to help…

We did a little version of the Gritty happy dance when we heard that the Flyers mascot was finally getting much-deserved commemorative items in the form of three bobbleheads. The National Bobblehead Hall of Fame and Museum has revealed three different Gritty bobbleheads, though the team itself has yet to unveil any additional promos...

Everyone knows earning response means adding value to email messages when prospecting. But, today, I’ll challenge this cold email best practice. Offering value—without having earned the chance to provide it—is failing most sellers. Beware...

Prospecting is a must. It’s a have-to. It’s as important as exercise, brushing your teeth, eating, stretching and anything else that needs to be done on a daily basis. For as sure as the Patriots winning the AFC East for the 150th consecutive year, you will lose 10 percent to 15 percent of your business…

Unlike online marketing and networking, trade shows offer opportunities for businesses to perform recon on their competitors.

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent, acknowledging your right to choose to engage or walk away. We often walk away. But think about a time you chose to continue. Because you were curious,…

We all know how important logos are. Case in point: Formula 1 unveiled a brand new logo last year that majorly upset its fan base, and became a topic of contention for months. So, when we heard Supreme's logo is at the center of attention for positive reasons, we had to spotlight it...

The efficacy of B2B marketing can be notoriously hard to measure.