Marketing and Sales

Make It All About THEM
October 30, 2013

The next time you truly want to wow your VIP customers, make it not about YOU, but about THEM. It just might make the difference between you and that other competitor just as hungry for their business

5 Ways to Close the Sale with Indecisive Customers
October 25, 2013

One of the biggest challenges sales organizations face is securing customers who aren't ready to buy. Maybe they're considering a competitor's offer or having internal issues that are delaying their decision-making. Whatever the case for their indecision, your goal is to convince these prospective customers to eventually buy from you.

To accomplish this often elusive task, you need to be savvy about the way you follow-up with prospective customers. Here are five keys to follow-up success.

Evolving Communication Trends
October 18, 2013

Marketing has changed. If we don't embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors. 

How Much is Yahoo Worth Without Alibaba? Not Much
October 18, 2013

Much has been made of Yahoo's increasing sprawl, as it swallows startup after startup. Sure enough, in a Tuesday call with investors, Chief Executive Marissa Mayer said Yahoo had made eight new acquisitions in the last quarter alone. But what Yahoo's latest financial numbers really highlighted was how much the company is running two completely separate businesses: It is simultaneously a consumer Internet company struggling to eke out a living from ad revenue and a large stockholder in Alibaba, the Chinese e-commerce darling that is twice as profitable as Facebook.

6 Content Marketing Principles Every Business Needs to Follow
October 18, 2013

Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.

Are You Paying for Results or an Experience?
October 15, 2013

If we're paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.

Five 'Bigs' to Make Marketing Matter
October 11, 2013

Do you think the senior executive team is excited about the big lead-generation campaign you just launched? Nope. How about the number of “likes” on your corporate Facebook page? Think again. Marketing doesn’t matter in many organizations, because it thinks, operates and, worst of all, reports “small.”

Executives sitting in the C-suite got there by thinking big, managing big and reporting big.

Scare Up Business with Halloween Marketing Tips
October 8, 2013

Halloween presents the promotional industry with a ton of cool ideas. Looking to go beyond the standard ghosts and goblins? Here are 3 ways to market the scariest time of year.