Marketing and Sales

Are You Paying for Results or an Experience?
October 15, 2013

If we're paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.

Five 'Bigs' to Make Marketing Matter
October 11, 2013

Do you think the senior executive team is excited about the big lead-generation campaign you just launched? Nope. How about the number of “likes” on your corporate Facebook page? Think again. Marketing doesn’t matter in many organizations, because it thinks, operates and, worst of all, reports “small.”

Executives sitting in the C-suite got there by thinking big, managing big and reporting big.

Scare Up Business with Halloween Marketing Tips
October 8, 2013

Halloween presents the promotional industry with a ton of cool ideas. Looking to go beyond the standard ghosts and goblins? Here are 3 ways to market the scariest time of year.

"Getting It Right" Revisited
August 20, 2013

Earlier this year, I wrote about "Getting It Right," and with companies getting caught up in a "fourth-quarter frenzy" it's time to revisit that idea.

A Marketer's Guide to Retargeting Facebook Ads
August 15, 2013

Love it or hate it, Facebook is one of the most viewed websites on the web. If you're a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook.

With multiple options for advertising available - whether via the News Feed or the righthand sidebar -leveraging these options to optimize advertising is important for any brand.

The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook's retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory.

Check it out to learn how FBX works and ...

5 Rules of Business According to Breaking Bad
August 13, 2013

As Walter White seemingly travels on a road to nowhere, there are many lessons to be learned. What you choose to do with these 5 tips is up to you. Just remember to “tread lightly.”

Why Work Loneliness Isn't a Personal Problem (And How to Conquer It)
July 31, 2013

Where do you fall on the spectrum of working alone, together? Work is a social thing. It's done with people, and at the very least, for people. At the same time, you are one person with a job to do. When those personal and social gears are out of alignment, when you're not connecting with the people you spend so many hours a day with, you get lonely.

Loneliness seems like such an intensely personal, private problem, but it's much more than that.

Do This and Your Long-term Goal Will Be Successful
July 30, 2013

Sometimes the going gets tough and we leave. Or we head towards the feel-good feeling: It makes me feel good, so I leave everything—or everyone—for it. We stop communicating with our bosses, spouses, co-founders, friends and significant others.

We escape associative pain because surrendering to the pain of a difficult process is something we have been taught not to do.

What if we did the opposite?

I watched an episode of Oprah's Soul Sunday where she had an awakening moment with empowerment guru, Iyanla Vanzant. They discussed business transitions, their public breakup and makeup-boy was that a teachable moment.