Marketing and Sales

Pacific Emblem Company Launches New Website, Brochure
November 30, 2015 at 2:50 pm

Pacific Emblem Company, San Diego, has launched a newly designed website and coordinated brochure for the company’s offerings. As a custom headwear, patch and accessories manufacturer/importer for more than 25 years, the company made the decision to connect with customers further and showcase its product…

Iron Bowl Weekend Key for Alabama Merchandise Retailers
November 30, 2015 at 2:34 pm

The biggest football game in Alabama took place took place on Nov. 27, and the aftermath means big things for some Alabama stores. The winning team’s fanbase undoubtedly will flock to retailers to buy shirts, hats and other specialized memorabilia commemorating the win. Bama Fever/Tiger Pride, Dothan, Ala., is just one of the businesses that…

7 Ways to Avoid Marketing to the Wrong People
November 30, 2015 at 2:26 pm

Many companies see marketing as an expensive waste of time. But unless you can work solely on referrals, you're going to have to find clients and prove your worth. Sadly, too many businesses falter at the first hurdle because they're wary of upfront cost. In reality, these companies are marketing to the wrong people, causing…

Why Attitude Is More Important Than Intelligence
November 24, 2015 at 2:46 pm

When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University might change your mind (and your attitude). Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study…

Star Wars Merchandise Expected to Top $2B in Sales
November 23, 2015 at 3:36 pm

You may have noticed a lot of Star Wars items on store shelves recently. Experts say retailers are hoping to cash in big following the release of the upcoming film, “Star Wars Episode VII: The Force Awakens.” The movie hits theaters next month, and there's already a video game out called "Battlefront." Other items range…

Scary Stuff: Innovate or Die
November 20, 2015 at 6:36 pm

What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…

Cary Francis Group Inc. Files for Bankruptcy
November 20, 2015 at 5:14 pm

Franklin, Wisconsin-based distributor Cary Francis Group Inc. filed for bankruptcy on Nov. 17, according to the Milwaukee Business News. As part of the bankruptcy process, the court will determine a winning bid for the company's assets. The company filed a voluntary petition under Chapter 128 of the Wisconsin Statutes in Milwaukee County Circuit Court. The…

PM Video Battle: Webb Company Versus Amsterdam Printing
November 20, 2015 at 4:40 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: Looking forward to Thanksgiving! Especially because I'm not the one doing the cooking.) Last week, Webb Company took down the reigning champ, and will now face off against Amsterdam…

In 2016, the Customer Experience Will Separate the Winners from the Losers
November 20, 2015 at 3:30 pm

We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond. Marketers have a really good understanding at…

Being All Things to All People Is a Marketing Dead End
November 20, 2015 at 3:24 pm

If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…