Marketing and Sales

Logojoy founder Dawson Whitfield thinks that the current level of artificial intelligence technology could allow companies to cut out the middleman when designing a new logo. So, he founded Logojoy in 2016. Logojoy uses AI algorithms that were developed on Google's framework to generate original logos, advertising banners and more...

While we will never knock logos, it is clear that they, while important, should prove secondary to branding considerations. In an excerpt from his new book for Quartz at Work, renowned author Seth Godin shares our take on this relationship between symbols and identities...

Aspiring to further promote its brand, QUINN, Hanover, Pa., announced its partnership with the TeamWalterB multi-line sales force. Since 2002, TeamWalterB’s sales agency has served the Mid-Atlantic and New York metropolitan areas. Featuring a four-member team with more than 35 years of promotional experience, TeamWalterB recognizes the interconnection between manufacturing, marketing and sales, enabling them…

Don’t miss this unique opportunity to learn why Mobile and Technology solutions are having such a huge impact on the promo industry.

Sweda Company LLC, City of Industry, Calif., welcomed Bob Engh as a new regional sales executive for the Midwest, covering Minnesota, North Dakota and South Dakota. Engh, a native of Minneapolis, joins Sweda from J. Charles Awards & Recognition Company, with prior experience at Crystal Awards & Recognition. “Bob…

In an announcement made at the recent Brand New View Expo held at The Grand at Moon Palace in Cancun, Mexico, United Franchise Group CEO Ray Titus introduced Mike Brugger as the new brand president of Fully Promoted. The company, initially known as EmbroidMe, was rebranded in 2017 to reflect a growing product line and…

Marketing professionals from 13 Facilisgroup partners gathered last week in St. Louis for the organization’s first ever Marketing Engagement Symposium. Attendees spent two days discussing marketing strategy, new technology and Facilisgroup’s proprietary marketing tools. They left with six months of actionable marketing strategy and an understanding of current digital best practices. “MES18 made me a…

Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…

In the spirit of everyone's favorite haunted holiday, Jay Busselle joined the show to discuss branding nightmares, his favorite Halloween promotions and scary marketing in general. Is your promo business making any of the branding mistakes Jay mentioned? Listen and find out! Plus, Sean and Brendan discuss Burger King's gross new nightmare sandwich, terrifying VCRs and much more. Don't listen alone!...

Promo Marketing and PromoCorner today announced a partnership to share industry-leading content across platforms. The new partnership will serve to enhance the reach of the content as well as making it easier for promotional products industry professionals to benefit from it. “Today’s announcement with industry leader Promo Marketing is another solid step in our mission…