Marketing and Sales

Why You're Branding Even When You Think You're Not
November 8, 2013

Think of someone in your life who has always been there for you no matter what. You come to rely on this person to help you get through life. What would happen if that person radically changed and was no longer the same? Suddenly something's wrong and you don't know what to do. The person you thought you knew so well is acting off-brand.

Proforma Launches New Selling System Targeting H.R. Professionals
November 8, 2013

One of the biggest challenges distributors face is getting past the marketing department gatekeeper. Cleveland-based Proforma is now helping its owners and their sales representatives find another way in to valuable accounts through the human resources department.

Pinnacle Promotions Goes Mobile
November 8, 2013

Pinnacle Promotions, a distributor of branded merchandise, logo apparel and giveaways, recently announced the launch of its much-anticipated mobile website.

20 Funny Tweets Your Brand Should Take Seriously
November 1, 2013

It's hard out there for a brand. On Twitter, that is.

The 230 million-strong Twitter community isn't exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and "hijacking" branded hashtags. But some brands have found a way to navigate the minefield of social media promotion: humor.

Make It All About THEM
October 30, 2013

The next time you truly want to wow your VIP customers, make it not about YOU, but about THEM. It just might make the difference between you and that other competitor just as hungry for their business

5 Ways to Close the Sale with Indecisive Customers
October 25, 2013

One of the biggest challenges sales organizations face is securing customers who aren't ready to buy. Maybe they're considering a competitor's offer or having internal issues that are delaying their decision-making. Whatever the case for their indecision, your goal is to convince these prospective customers to eventually buy from you.

To accomplish this often elusive task, you need to be savvy about the way you follow-up with prospective customers. Here are five keys to follow-up success.

6 Content Marketing Principles Every Business Needs to Follow
October 18, 2013

Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.

Evolving Communication Trends
October 18, 2013

Marketing has changed. If we don't embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors. 

How Much is Yahoo Worth Without Alibaba? Not Much
October 18, 2013

Much has been made of Yahoo's increasing sprawl, as it swallows startup after startup. Sure enough, in a Tuesday call with investors, Chief Executive Marissa Mayer said Yahoo had made eight new acquisitions in the last quarter alone. But what Yahoo's latest financial numbers really highlighted was how much the company is running two completely separate businesses: It is simultaneously a consumer Internet company struggling to eke out a living from ad revenue and a large stockholder in Alibaba, the Chinese e-commerce darling that is twice as profitable as Facebook.