Marketing and Sales

Alibaba Singles’ Day Sales of $14.3B Smash Record
November 12, 2015 at 2:44 pm

Alibaba Group Holding flexed its e-commerce muscle by logging a record $14.3 billion (91.2 billion yuan) in sales during its Singles’ Day promotion, providing a bright spot for the online giant’s prospects amid concern about Chinese consumer spending. The event, which generated a 60 percent sales increase from a year earlier, was part of Chairman…

12 Essential Night-time Rituals of Millionaire Entrepreneurs
November 11, 2015 at 4:42 pm

"It took me a divorce, a physical breakdown, the death of my mother and a few years of not really knowing my kids to learn a simple truth: the singular purpose of life is not to work." Business coach Cameron Herold's words hit me like a ton of bricks. I knew all too well the…

Starbucks Holiday Cup Causes Uproar
November 10, 2015 at 6:44 pm

Every year, Starbucks releases a holiday-themed coffee cup as the season approaches. This year's cup has a more minimal design. Instead of featuring the usual snowflakes, reindeer or ornaments, this year's installment is a simple red cup. Already, some people, including Donald Trump, have objected…

How Well Do You Know Your Customer's Business?
November 5, 2015 at 4:42 pm

Your job is to solve your customers’ problems. Period. That’s all. You need to become a part of their organizations. This is vital if you want to earn the right to charge a little more and be compensated for your expertise. Think of your job as earning a job at your target prospects' companies. This…

University of Missouri Says Governor Candidate Can't Use Tiger Logo
November 5, 2015 at 3:01 pm

The University of Missouri wants Republican gubernatorial candidate Catherine Hanaway to remove a large image of its logo from her campaign vehicle. Hanaway is preparing to start a two-week state tour in her bid to be the state's next governor. She's one of five Republicans seeking the party's 2016 nomination for governor. The Columbia Daily…

3 Ways to Use Videos to Get Personal and Score More Business
October 27, 2015 at 2:45 pm

If you’re looking to build your brand and gain more customers while infusing trust, focus on making your brand personal. People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you’ll sidestep the widespread culture of distrust. You can also bridge the trust gap quickly by…

In Season: Holiday Gift Ideas
September 1, 2015

Each year holiday cards fill up our mailboxes and we worry about how many pounds we’re going to (or already have) gained as a result of eating too many goodies. But are we really complaining? Receiving a sweet note or a sweet treat from a business associate is a nice gesture and we still enjoy it no matter how often (or how many) we receive.

USPS to Add to Direct Mail and Package Delivery Capabilities, Says New Postmaster
November 25, 2014

The U.S. Postal Service needs to compete to survive and that means acting more like a private business, said Megan J. Brennan. To that end, the USPS needs to concentrate on direct mail and package delivery, said the first female postmaster general who will take over after Patrick R. Donahoe retires on Feb. 1. Brennan details a few of her plans for the USPS in a Sunday article in The Wall Street Journal.