Marketing and Sales

CLONED: Email Marketing: 5 Ways to Grow Your List
October 20, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional's arsenal, no matter what their core business. Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.

Email Marketing: 5 Ways to Grow Your List
October 20, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional's arsenal, no matter what their core business. Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.

Listen Well
March 12, 2014

What is the key to great Olympic uniforms—or any item for that matter? It's not necessarily about how much money you can pour into a project. It's all about listening.

5 Lessons to Be Learned from '80s Love Songs
February 12, 2014

Is there something more to '80s love songs beyond the standard "can't-live-without-you" creep factor? Just in time for Valentine's Day, here are 5 ways the lyrics can help you fall in love with your job. 

What You Need to Know About the First Sale Rule
January 8, 2014

Apparel and textile companies can dramatically and legally reduce landed costs for their exports in multi-tiered import transactions via the First Sale Rule.

The "First Sale" rule is a collaborative and proper legal process available to U.S. textile and apparel (and other) importers and global exporters to substantially reduce duties and taxes.

2014 Marketing Predictions with a Twist
December 20, 2013

It's that time of year again boys and girls when marketers and advertisers across the land gaze into the future to try and see what lies ahead in the coming new year.

In my end-of-the-year piece last year, "Looking Back, Looking Ahead - CMOs Weigh In," I made reference to the fact that I wanted to do something different writing "I wanted to put a little different spin on it - I am a big fan of spinning, as it were." The spin last year was that I asked CMOs to not only look ahead, but also look back...

Duck Dynasty: The Dangers of Tying Your Brand to Celebrities
December 20, 2013

For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it's a good idea to weigh the advantages and disadvantages.

Your Best Self: Do You Think You Can?
December 17, 2013

Do you know how your clients perceive you? If you're constantly caught up in worry, that only sends a bad message. Learn how to be your best self in 2014.