The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide relevant, meaningful messaging if we don't fully understand who we're speaking to? We've hardly begun to solve the problem. How much of who you are is made up of your behavior, action and media consumption in the digital world versus the physical one? More than we think, but not enough.
Marketing and Sales
Just in time for the holiday shopping season, Microsoft has added a new section to its online store dedicated solely to merchandise that bashes Google.
The Redmond, Wash., tech giant has been going after Google all year with a marketing campaign called "Scroogled," informing users about the various ways Google has access to their data through its various services.
Among the many "Scroogled" items available on Microsoft's store are hats, hoodies and shirts, all adorned with the marketing campaign's logo.
With Dr. Who's 50 Anniversary celebration happening this week, here are three products to commemorate the beloved British series.
The U.S. Postal Service (USPS) said on Friday its 2013 fiscal-year loss narrowed to $5 billion from nearly $16 billion in the prior year.
The Postal Service said it benefited from growth in its shipping and packages business as well as aggressive cost-cutting that included a drastic reduction in employee hours.
As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling.
Through my 30 years in sales and sales management, and as a business owner, I have been an ardent student of marketing, lead generation and customer acquisition. And I believe that marketing channels have gone through two major phases and are now entering a third phase.
For the past two years, The PromoKitchen Party held during The PPAI Expo in Las Vegas has brought promotional products professionals together for networking and lively discussions over cocktails at the world famous House of Blues. To keep the party going for 2014, PromoKitchen is now accepting sponsorships from industry suppliers.
Think of someone in your life who has always been there for you no matter what. You come to rely on this person to help you get through life. What would happen if that person radically changed and was no longer the same? Suddenly something's wrong and you don't know what to do. The person you thought you knew so well is acting off-brand.
One of the biggest challenges distributors face is getting past the marketing department gatekeeper. Cleveland-based Proforma is now helping its owners and their sales representatives find another way in to valuable accounts through the human resources department.
Pinnacle Promotions, a distributor of branded merchandise, logo apparel and giveaways, recently announced the launch of its much-anticipated mobile website.
It's hard out there for a brand. On Twitter, that is.
The 230 million-strong Twitter community isn't exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and "hijacking" branded hashtags. But some brands have found a way to navigate the minefield of social media promotion: humor.