Marketing and Sales
August 10, 2018 at 10:15 am
The Magnet Group, Washington, Mo., has hired Bill Nault, a 20-plus-year industry veteran, as regional sales manager for its New England territory. Based in Rhode Island, Nault will cover Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont and Maine. “Bringing Bill to The Magnet Group family was an easy decision,"…
August 9, 2018 at 12:28 pm
The Pro Towels family of companies, including Pro Towels, Kanata Blanket Company, Superior and Neet Feet, is pleased to announce the promotion of Cortney Powell to inside sales, as well as hiring Katie Senft into a new position on the inside sales team. Powell will now be working with the company's national customers from an…
August 2, 2018 at 10:50 am
Before joining Goldstar Pens, Parker Melvin spent his entire promo career on the distributor side of the industry. That makes him uniquely qualified to talk about the state of collaboration and communication between distributors and suppliers—what's working and what needs work. Plus, Sean and Brendan discuss Disney's move to eliminate plastic straws at its theme parks, and analyze the most important and exciting story of the summer: SHARK HEIST 2018!...
July 27, 2018 at 2:33 pm
Question: I have sales reps that I pay based on gross profit. Can I do these reports in QuickBooks? Answer: Unfortunately, no, QuickBooks does not calculate gross profit by sales rep for non-inventory items, which is 98 percent of our industry. I am working on a solution to this problem for some of my clients,…
July 26, 2018 at 2:16 pm
Vantage Apparel, Avanel, N.J., has added Lacie Anderson as the new regional sales representative for Washington, Oregon, and Idaho. Anderson brings to Vantage five years of distributor sales experience, having worked with professional sports leagues and their top sponsors. “My success comes from helping clients understand the power of…
July 25, 2018 at 2:10 pm
Starline, Grand Island, N.Y., announced the addition of Steve Parker, MAS, as the new regional sales manager representing California, Nevada, Utah and Arizona. Parker has been working in the promotional products industry since 1987. He spent 10 years on the board of the Specialty Advertising Association of California (SAAC).…
July 18, 2018 at 12:27 pm
In the weekend before the 2018 FIFA World Cup Final, Bleacher Report launched a capsule collection of soccer jerseys—Hip Hop x World Cup—designed in collaboration with rappers including Black Thought, Vince Staples, 21 Savage, Vic Mensa and Smokepurpp. The jerseys, which were created to reference the local roots of each artist, were priced at $80 a piece, and sold out in a mere three days...
July 16, 2018 at 11:52 am
We here at Promo Marketing fully appreciate the sentiment that we should all live in the moment and not look for any period of time to speed by, as, no matter our circumstances, each day can bring about amazing experiences. With that confessed, we hope our penchant for consumerism does not render us at all…
July 16, 2018 at 11:30 am
In business we must continually plan, execute and evaluate. 1. Plan: Most business folks have some sort of plan. Some have long-range plans. Some have annual plans. Most have at least a “to do” list to help plan their day. 2. Execute: Most business folks also execute. The key to good execution is good planning.…
July 13, 2018 at 1:54 pm
Promotional Products Association International (PPAI), Irving, Texas, will induct Gene Geiger, MAS+, co-owner and CEO of Lewiston, Maine-based distributor Geiger; and Charles “Chuck” Pecher, president at St. Louis, Missouri-based supplier Skinner & Kennedy, into the PPAI…
