Marketing and Sales

Dale Denham's 2018 #Online18, the annual list of the promotional products industry's top social media influencers, launched last week. It's one of our favorite stories of the year, so we invited Dale, who moonlights as Geiger's chief information officer when he's not blogging for Promo Marketing, to give us a behind the scenes look at…

The Vernon Company, Newton, Iowa, announced that effective July 1, Sharla Elscott has been appointed to the position of director of corporate programs. In this newly created position, Elscott will continue to be an integral part of the sales and marketing team, where she will be responsible for helping…

For folks in the promotional products industry, it should come as no surprise to hear that merch is making such a big name for itself in the art world. After all, artists and museums have their own brands to support, and this is a world where everyone from fast food brands to airlines have been turning to promotional products...

In this environment, it’s hard enough to fight for elbow room, let alone to come up for air every once in a while. To do so is a crucial element to marketing successfully, as it allows one to survey not only the competition, but one’s own methods as well...

Nobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey...

John Short has been named national sales manager for Syosset, New York-based supplier WOWLine. In his role, Short will be responsible for managing all sales efforts. Prior to joining WOWLine, he held sales management positions with PWS, Premium Supply, and Bodek and Rhodes. “We are excited to have John…

Are promo companies ahead of or behind other sectors in tech adoption? How does the widening tech gap between large and small distributors affect the latter's ability to compete? Is the industry over-relying on tech? In episode 5 of the Promo Marketing Podcast, Chuck Fandos joins the show to chat on those questions and more, with some surprising answers! Plus, we kick off summer blockbuster season with a look at some memorable movie marketing over the years. Do we talk in detail about that awful 1998 Godzilla movie? You know we do!...

Have you ever driven over a pothole and thought, "Gosh, this city can't fix anything right, can they? Where's Domino's when you need it?" You probably haven't, because that sentence is insane out of context. It would make a little more sense if you knew that Domino's was actually paving over potholes in order to…

2018 is an interesting time to be alive. For the sake of conversation, let's call the world we're living in right now The Future. Because, after all, a lot of movies that were based in the "future" take place around now. In those movies and TV shows, the world is typically a chromed-out amusement park…