Marketing and Sales
Webb Company, Eagan, Minn., announced the hiring of Jake Peterson as vice president of sales and marketing. With 10 years of experience in the promotional product industry, Peterson comes to Webb from LarLu Manufacturing, where he most recently held the position of national sales manager. Peterson has an outstanding…
According to Adobe Digital Insights’ look at Adobe Analytics information, the NBA Finals contenders have already made their ownership groups far richer thanks to enhanced branded merchandise sales attributable to their postseason prowess. The data also shows how teams do in merch sales at other stages of the playoffs...
In opposition to the popular belief that millenials don't respond to email marketing, 10% MORE millenials, compared to older generations, sayt that promotional emails are influential "all of most of the time." Download this infographic on marketing for millenials.
In opposition to the popular belief that millenials don’t respond to email marketing, 10% MORE millenials, compared to older generations, sayt that promotional emails are influential “all of most of the time.” Download this infographic on marketing for millenials.
The "Jurassic Park" reboot franchise that started with 2015's "Jurassic World" has become a behemoth (a T. Rex, one might say) of a blockbuster. So, it's really fitting that the franchise goes larger than life with its promotional campaign, isn't it? "Jurassic World: Fallen Kingdom," which hits theaters in June, has a promotional budget of $185 million, more than double its spending for the first installment three years ago...
Many of these misspellings will inspire incredulous reactions while others will have people saying, “I can’t spell that either.” All of them, though, remind us that proofreading, a huge element of the promotional products realm, will never lose appeal, especially if we are tackling “apparel,” which the good folks in West Virginia have trouble stitching together properly...
Major brands are experiencing massive growth in apparel featuring large and prominent logos. The reason? What else: the selfie craze. That could mean big things for the promotional products industry...
On episode 4 of the Promo Marketing Podcast, PPAI's Paul Bellantone joined Sean and Brendan for a wide-ranging discussion on mergers and acquisitions, outside competition, Promotional Products Work! Week, Legislative Education and Action Day, and why it's time for the promo industry to grow up and start respecting itself, dangit! Plus, have you seen those apology commercials from Uber, Facebook and Wells Fargo? Man are they bad!...
B2B customer reviews are a product research priority for 49% of buyers, finds a recent study. While product demos are still the No. 1
Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase...