Marketing and Sales

Webb Company Announces New Vice President of Sales and Marketing
June 4, 2018 at 2:21 pm

Webb Company, Eagan, Minn., announced the hiring of Jake Peterson as vice president of sales and marketing. With 10 years of experience in the promotional product industry, Peterson comes to Webb from LarLu Manufacturing, where he most recently held the position of national sales manager. Peterson has an outstanding…

Marketing For Millenials
June 1, 2018 at 11:11 am

In opposition to the popular belief that millenials don't respond to email marketing, 10% MORE millenials, compared to older generations, sayt that promotional emails are influential "all of most of the time." Download this infographic on marketing for millenials.

Infographic: Marketing to Millennials
June 1, 2018 at 10:23 am

In opposition to the popular belief that millenials don’t respond to email marketing, 10% MORE millenials, compared to older generations, sayt that promotional emails are influential “all of most of the time.” Download this infographic on marketing for millenials.

'Jurassic World' Has An Insane Promo Budget
May 31, 2018 at 2:32 pm

The "Jurassic Park" reboot franchise that started with 2015's "Jurassic World" has become a behemoth (a T. Rex, one might say) of a blockbuster. So, it's really fitting that the franchise goes larger than life with its promotional campaign, isn't it? "Jurassic World: Fallen Kingdom," which hits theaters in June, has a promotional budget of $185 million, more than double its spending for the first installment three years ago...

Fun With Proofreading: Google Trends Reveals Each State's Most Misspelled Word
May 30, 2018 at 2:26 pm

Many of these misspellings will inspire incredulous reactions while others will have people saying, “I can’t spell that either.” All of them, though, remind us that proofreading, a huge element of the promotional products realm, will never lose appeal, especially if we are tackling “apparel,” which the good folks in West Virginia have trouble stitching together properly...

PPAI's Paul Bellantone on Mergers and Acquisitions, Embracing Competition and Facebook Whining (Positivity, People!)
May 29, 2018 at 10:37 am

On episode 4 of the Promo Marketing Podcast, PPAI's Paul Bellantone joined Sean and Brendan for a wide-ranging discussion on mergers and acquisitions, outside competition, Promotional Products Work! Week, Legislative Education and Action Day, and why it's time for the promo industry to grow up and start respecting itself, dangit! Plus, have you seen those apology commercials from Uber, Facebook and Wells Fargo? Man are they bad!...

Logo Design Might Soon Have to Account for the Third Dimension
May 18, 2018 at 2:56 pm

Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase...