Marketing and Sales

Partners For Incentives Offers New Online Incentives Platform
July 14, 2017 at 1:38 pm

Partners for Incentives (PFI), Cleveland, Ohio, announced that it is offering redemptions for hotel and airline travel within a points platform (Awardlink.com). PFI has partnered with a well-established travel company to provide its clients the opportunity to use their award points on hotel and air travel purchases. This platform can now help companies worldwide offer…

Tobacco Giant Will Pay Millions After Packaging Lawsuit
July 11, 2017 at 2:47 pm

Australia has been taking steps for a while now to make tobacco products as unappealing as possible. This has involved using the "world's ugliest color" for packaging and prohibiting branding. The tobacco manufacturer Philip Morris filed a case against the Australian government's plain packaging law, but now will pay millions in legal fees after losing the…

An Industry Power Couple You Should Know: Julie and Dan Haar
July 10, 2017 at 9:20 am

Meet Julie and Dan Haar, Owners of Proforma Strategic Promotions. This husband and wife team is a dynamic duo in the promotional marketing industry, whose many accomplishments include over 1,200 percent growth in six years’ time. Want to learn about this power couple’s inside secret to rapid business growth and outstanding success?...

Balenciaga Is Back With a $1,100 Tote Made to Look Like a Paper Bag
July 5, 2017 at 2:17 pm

Remember how Balenciaga was selling that bag that looked an awful lot like Ikea shopping bags for the extremely reasonable price of $2,000? Well, it seems the high-end company has created another product that looks like your run-of-the-mill shopping bag, but at an exorbitant price. This is the $1,100 Balencia bag.…

The 12 Spiral Rings that Led to a Million Dollar Account
July 5, 2017 at 11:55 am

Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me…

The Magnet Group Promotes Dave Glaser to Vice President of Field Sales
June 30, 2017 at 11:14 am

The Magnet Group, Washington, Mo., has promoted Dave Glaser to vice president of field sales. Glaser started with The Magnet Group in 2011 as a regional sales manager, and was promoted to national sales manager in 2015. "Dave continues to exemplify leadership with our sales organization and the company," said Aaron Gunderson, senior vice president…

Visstun Adds Three New Cup and Container Sizes
June 28, 2017 at 1:24 pm

Visstun, Las Vegas, announced the addition of three new sizes to its 2017 product line. The new sizes are a mid 16 oz. cup, a 16 oz. pint container, and a large 30 oz. cup. All are available in hot, cold and microwaveable paper, and recyclable white and clear plastic. A selection of lids is…

Selling Outdoor Promotional Products: What You May Not Know
June 27, 2017 at 2:25 pm

When warmer weather arrives, many people find reasons to be outside. Your clients might be planning festivals, carnivals or charity races; promoting school teams or clubs; or just trying to spruce up their storefronts. Either way, all clients could benefit…

Getting Your Foot in the Door: Real Estate Giveaways That Work
June 23, 2017 at 1:38 pm

Purchasing a house can be extremely stressful for homebuyers, but it’s also a lot of work for the real estate agents who not only have to win their business, but also make a big enough impact to earn some referrals.…