Marketing and Sales
February 2, 2017 at 8:37 am
HALO Branded Solutions, Sterling, Ill., announced the acquisition of the business of Catalyst Marketing Inc., a Seattle-based creative merchandise agency. “HALO was able to allow us to maintain our creative capabilities and client-focused culture, while providing the resources necessary to expand our reach in the markets we serve," said Tom Havens, founder and president of…
February 1, 2017 at 2:02 pm
Activision Blizzard, the brains behind some of the most popular video gaming franchises like "Call of Duty," "Overwatch" and "World of Warcraft" announced that it's creating a consumer products division. Fortune reported that Tim Kilpin, a former executive at Mattel (where he was president and chief commercial officer) and Walt Disney (where he oversaw the…
January 31, 2017 at 10:38 am
Ariel Premium Supply, St. Louis, Mo., announced the appointment of Christopher Duffy, MAS, to the position of director of marketing. In his role, Duffy will be responsible for designing and implementing key marketing and branding initiatives of the company, including…
January 30, 2017 at 1:38 pm
Proforma, Cleveland, announced that 171 owners have achieved million or multi-million dollar success in 2016. Of these top performers, 16 owners will be welcomed into the Million Dollar Club for the first time, and 14 owners will be inducted into the Multi-Million Dollar Club. Proforma’s Million and Multi-Million Dollar members’ sales ranged from $1 million to…
January 27, 2017 at 2:57 pm
Question: I am interviewing a bookkeeper who is familiar with QuickBooks. Is that all I need to know? Answer: No! Setting aside the issues of the complexity of a bookkeeper's former experience, which is the subject of another blog, you need to know more about which QuickBooks this person has used in the past. QuickBooks…
January 27, 2017 at 2:23 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Is it baseball season yet? I'm ready for baseball.) Last week, 4imprint came away with a win, and now will face off against C2BPromo. The winner will be decided by…
January 27, 2017 at 2:10 pm
Were you one of the lucky McDonald's fans to grab a bottle of its secret Big Mac sauce? If not, you might have to pay a pretty penny to get one. People are already selling the bottles, which were given away this week at participating restaurants, online for as high as $10,000. (Yes, we meant…
January 26, 2017 at 2:58 pm
Cimpress, Venlo, Netherlands, announced its intention to decentralize the company's operations. According to a press release, Cimpress' central groups will only include global procurement and supplier research following the changes. "This decentralization is a natural outgrowth of our strategy and consistent with the evolution of our organization as we pursue that strategy," Robert Keane, CEO…
January 26, 2017 at 2:01 pm
We've been aware that the NBA would start putting advertisements on jerseys for a while now. But, until today, we could only imagine what they would look like. Three teams—the Boston Celtics, Sacramento Kings and Philadelphia 76ers—unveiled their jerseys for the 2017-18 season, which include branded patches for sponsors GE, Blue Diamond Almonds and Stubhub,…
January 26, 2017 at 1:47 pm
BIC Graphic, Clearwater, Fla., announced that it has added 250 new products and is beginning the year with Cycle 1 specials. It also announced that, to celebrate the 30th anniversary of the BIC Clic Stic, BIC Graphic is offering special pricing on the BIC Clic Stic and BIC Clic Stic Stylus. Through the end of…
