Marketing and Sales

The holiday season is a time for sharing. For promotional products professionals, it’s great when that sharing involves end-users sharing photos using a product. Nicholas D’Eramo, co-owner of Triple Stitch Promotions, Prospect, Conn., described a promotion that landed his client…

For those of you that are independent contractors, this is very important news. Initially, the deadline to sign up for the Affordable Care Act was Dec. 15, but because of increased sign-ups, the deadline has been extended to today, Dec. 19 at 11:59 p.m. PST. Anyone who wants health…

Next, a British fashion chain, is under scrutiny after some customers saw a girls’ T-shirt as sexist. The shirt, which reads “With t

GoPro, the popular action camera company, has been having a tough go of it on the stock market right now. Shares fell 2 percent yesterday to hit the company's lowest level so far. This has been a steady trend for the company, after GoPro's stock lost more than half its value this year, according to…

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I've decided that if I ever start a metal band, I'm calling it Polar Vortex. So no one else can take that name!) Last week, Transfer Express won, and now…

It seems like a majority of the promotional products we’ve received come from the bank. And, by that, we mean all the pens we use to sign forms and then unintentionally slip into our pockets. Oh well, now we have a lasting memory of where we like to handle our finances. Financial institutions create a…

In the words of just about every character from "Game of Thrones," winter is coming. While we here in Philadelphia are dealing with the first hate-my-life cold day of the year today (thanks Polar Vortex), the experts are saying that the cold December could boost retail apparel sales by $350 million. …

So, we already knew how much each presidential candidate spent on merchandise during the actual race. But, thanks to data from Slice Intelligence, we can see that states in which…

We already mentioned some of the bowl game gifts and giveaways that stood out to us, but now the good folks over at CBS Sports weighed in as well, listing the best and worst bowl game gift packages for this season. CBS Sports ranked the Peach Bowl as the No. 1 gift package. Players will…

I have written about changing business landscapes in this publication for more than a decade now. During this time, we have experienced a shift in technology that created an “adapt or perish” atmosphere. We also experienced a recession so deep, many didn’t expect our industry could bounce back. But, we did. Today, we face uncertainties…