Marketing and Sales

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Steve Salzman, brand director of Kids To Go Box, Woodland Hills, Calif., to learn about how the company started and how it…

If you are like most business owners, you want to make money from the efforts of others. A lot of people say they own their own businesses, but many really don’t own businesses at all. They just own jobs. Here’s the test: Can you fly to Hawaii for three months and tell someone else where…

Question: I need to change sales tax settings for a large number of my customers. Do I need to go into each customer to make the changes? Answer: No, fortunately! QuickBooks has a wonderful feature to save you time with that chore. Go to “Lists”>”Add/Edit Multiple List Entries”>”Select Customers” from the dropdown box at the…

Competitive research is important, but it can be hard to find time to do it. Trusting someone else to summarize for you can leave important holes in your understanding of competitors’ strategies and processes. I want to make sure I’m clear about who I am and where I fit into the marketplace, as well as…

Maple Ridge Farms, Mosinee, Wis., announced the appointment of Jamie Johnson to the position of sales consultant. In this position, she will be working with promotional products distributors throughout the U.S. and Canada. Johnson previously worked for Maple Ridge Farms,…

Have any of you ever dreamed of competing in the X Games? Maybe you fantasize about dropping in on the giant half pipe or going off some big jumps on a snowboard. For those who aren't destined for the competition, there's still a chance to live their X Games dreams, just a little differently. In…

The Chicago Cubs haven't been to the World Series since 1945, and they haven't won one since 1908. So, as the Cubs get ready to face off against the Cleveland Indians in Game 7 of the World Series tonight, it's no surprise that Cubs fans are looking to remember the moment. According to a study…

After more than 10 years in court, a legal dispute over "The Wizard of Oz," "Gone With the Wind" and "Tom and…

ERB Safety/Fame Fabrics, Woodstock, Ga., announced the addition of Lou Borini as Northeast regional sales manager. Based in Albany, N.Y., Borini will cultivate and grow existing business relationships while developing new partnerships in the promotional products, hospitality and safety industries,…

Most salespeople are extremely agile. Extremely agile. Salespeople want to say "yes" to anything. Agility is critical to success in sales. A great process is critical, too, but being flexible to meet each customer’s needs is equally critical. Agility often breaks down once you get past sales. Operation teams often are far less agile by…