Marketing and Sales

Don’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
May 5, 2021 at 10:36 am

While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market...

Cap America Promotes Christen Siebert to Senior Financial Analyst
May 4, 2021 at 12:21 pm

Cap America Inc., Fredericktown, Mo., announced today that Christen Siebert has been promoted to senior financial analyst. Siebert began her career at Cap America in May 2018 as an accounting intern, and was promoted to assistant accounting manager later that year. Siebert will now report directly to CFO Curt…

The Power of Relationships With Fred Albrecht
April 30, 2021 at 4:06 pm

Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time."...

For Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
April 30, 2021 at 10:47 am

In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and...

Instagram Expands Merchandising Platform With 'Creator Shops'
April 30, 2021 at 10:41 am

Instagram is expanding its e-commerce platform for creators, making it easier for them to sell their branded merchandise and creating what Facebook CEO Mark Zuckerberg calls a “creator middle class.” Certain users could sell products directly on Instagram for a little while now, but this expansion will bring full “creator shops” and...

How to Be Successful in Promotional Products Sales
April 30, 2021 at 8:42 am

This month, I decided to bring in a new voice to show what it takes to make it in this ever-changing industry. Crissy Manwaring, an industry veteran and expert specializing in business development and recruiting talented salespeople, was kind enough to sit down with me to discuss what it takes to truly be successful in promotional products sales...