Marketing and Sales

Shop Disney Adds 'Virtual Waiting Room' to Handle 'Star Wars Day' Merch Demand
May 4, 2020 at 1:13 pm

With its theme parks shut down, Disney has had to go online-only for merch sales. That can present a challenge in itself, as the demand for limited edition merch could cause servers to freeze up like a dead Tauntaun on Hoth. Thankfully, Disney planned ahead by creating a “virtual waiting room” for shoppers to wait until its their turn to buy “Star Wars Day” merch...

Pivot to Profit
May 4, 2020 at 12:51 pm

We are all learning some new vocabulary during these times. Phrases like “shelter in place,” “social distancing” and “herd immunity.” Another word I strongly recommend people learn is pivot. "Pivot" simply means to “turn.” Many people reading this need to learn to pivot or turn. To pivot to new types of companies wide open for…

While Trump Campaign Uses Quarantine for Merch Ideas, Biden Campaign Store Sits Idle
May 4, 2020 at 12:21 pm

The Trump Campaign has been actively marketing branded merchandise that specifically appeals to people under quarantine and stay-at-home orders, and in March spent more on merch than in any month since September 2016. The Biden for President campaign store, on the other hand, has not been fulfilling orders...

AIA Corporation Appoints Nancy K. Schmidt as New CEO
May 1, 2020 at 8:54 am

AIA Corporation, Appleton, Wis., announced today that it’s board of directors has selected Nancy Schmidt as the company’s new CEO. Schmidt, a two-year veteran of AIA who most recently served as chief financial officer, is the first female CEO in AIA history...

In Absence of Live Sports, E-Sports (and E-Sports Merchandise) Is Thriving
April 28, 2020 at 11:41 am

Live sports remain on an indefinite hiatus, and there’s no real definitive light at the end of the tunnel quite yet. One competition has thrived under the COVID-19 lockdown, though: e-sports. Since this is basically the extent of team sports right now, experts believe that the demand for e-sports merchandise, like apparel, is growing...

How to Best Use Direct Mail Marketing During COVID-19
April 27, 2020 at 11:27 am

During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...

Proforma Offers Free Fundraising Program to Help Organizations
April 23, 2020 at 10:19 am

Proforma, Cleveland, announced a free fundraising program for local organizations that need help or want to help their employees or community. Through Proforma’s proprietary online pop-up stores, local organizations like restaurants, retailers and nonprofits can sell branded merchandise to raise money. William M. Resnick, a Proforma affiliate owner of Proforma Printing and Promotion, has already…

Our Fave 5 Promotional Products of the Week: Chicago Bulls Guitars, Giant Turf Men and More
April 22, 2020 at 11:43 am

Happy Earth Day, everybody! The trees are blooming, the birds are chirping and some of us are lucky enough to be able to smell fresh cut grass on the back lawn. We’re not just taking time to smell the roses today, though. We’re also taking time to enjoy some awesome promotional products from all over the Earth. That counts as an Earth Day celebration, right?...