Marketing and Sales

The 2020 Top 50 Promotional Products Suppliers: Stats and Trends
September 9, 2020 at 9:39 am

Last year was another good one for promotional products suppliers. How good, exactly? Our 2020 Top 50 Promotional Products Suppliers totaled $7.5 billion in 2019 sales, up from $6.5 billion in 2018. In 2017, that number was $5.2 billion, meaning our Top 50 suppliers have increased sales by more than $2 billion in just two years...

Your Brand May Not Mean What You Think
September 9, 2020 at 9:36 am

The single biggest challenge for distributors is differentiation. In a climate where budgets are slashed and marketing without pandering to your audience is a struggle, how can your brand and message stand out? The fact remains that over 25,000 distributors are selling the same merchandise, from the same supply chain, to the same target audience...

The Rule of the Beach Fire
September 8, 2020 at 12:28 pm

I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have a great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out.…

Sell Away Your Problems
September 3, 2020 at 3:28 pm

There you were cruising along and the next thing you know your book of business is a pamphlet, thanks to COVID-19. Here’s what to do.

How One Distributor Turned Three Iconic Cup Brands Into Can't-Miss Branded Merchandise
September 3, 2020 at 11:09 am

When it comes to branding, it doesn't get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there's an embossed logo on there, but it's pretty much just a plain red cup. And yet, it's instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?...

How Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
September 2, 2020 at 4:00 pm

The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people"...

TikTok Partners With Teespring to Let Users Sell Branded Merchandise Directly in App
September 1, 2020 at 12:00 pm

TikTok, the wildly popular social media platform, is now opening the door for content creators to sell merchandise directly through the app. TikTok partnered with Teespring to allow content creators to design their own merchandise and let fans buy it directly on the app. This is a first for TikTok, but not new for similar apps like YouTube or Instagram...

Proforma Launches Business Success Webinar Series
August 31, 2020 at 11:01 am

Proforma, Cleveland, has launched a new series of webinars called "New Days, New Ways" as a sequel to its original "Rise & Thrive" webinar series. The "Rise & Thrive" series, introduced in March 2020, included more than 100 webinars focused on helping members pivot and innovate during the first several months of COVID-19. This original…