Marketing and Sales

Disney's Early Merchandise Access Program Could Influence Other Businesses, Too
November 4, 2022 at 10:09 am

Disney+ bet on subscribers using the platform directly to buy branded merchandise, integrating QR codes and in-app capabilities for customers to buy products relating to its intellectual properties and shows. This had been in the works for a while, but Disney tried an exclusive promotion for subscribers only, giving them early access to things, and…

What a Sales Funnel Is and Why Your Promo Business Needs One
November 3, 2022 at 2:38 pm

Most distributors rely on referrals and word of mouth to bring in new clients, with some also doing outreach efforts such as email, cold calling, etc. All these can bring in new clients, but are rather unreliable and unpredictable. To establish and grow a successful distributor business, you must consistently attract new qualified leads on…

Productivity and Trends
November 3, 2022 at 9:37 am

Work with your team to create meaningful KPIs, trends, and action plans that are relevant for your business. Here are some ideas.

How a UK Business's Branding Reimagined the Funeral Service Industry
November 1, 2022 at 10:37 am

One funeral service business in the U.K. has made branding part of its mission to reinvent the way we think of the business and emotions behind funerals. Using bright colors and illustrations, it challenges the norms of the funeral service industry.

The Magnet Group Hires Steve Parker as Regional Sales Manager
October 31, 2022 at 2:27 pm

The Magnet Group, Washington, MO, has announced its most recent hire: Steve Parker as regional sales manager. In his new role, Parker will cover California, Arizona, Oregon, Nevada, Washington, Hawaii, Puerto Rico and Mexico. "Steve is so well known and loved from his years on the distributor and supplier…

Can I See What I Make On an Order in QuickBooks?
October 27, 2022 at 4:15 pm

Ask the Accountant… Question: Is there any way to see what I make on an order? Answer: Unfortunately, QuickBooks does not have the function of showing the gross profit of an order for non-inventory items, which is what most of a distributor’s orders are. If you create orders in SAGE, however, you can see what…

Proforma Renews Family Cooking Show for a Second Season
October 27, 2022 at 4:12 pm

Proforma, Cleveland, announced the renewal of the "Proforma Family Cooking Show" for a second season. This series allows the Proforma family the opportunity to connect with one another by sharing recipes and family stories. With hundreds of creative recipe submissions for season one, this series has proven to be a hit among the Proforma Network.…