Marketing and Sales
March 22, 2016 at 6:07 pm
Chinese e-commerce business Alibaba Group Holding Ltd. announced yesterday that it hit the 3 trillion Yuan milestone (approximately $463 billion) over its China retail marketplaces in less than a year. Joe Tsai, executive vice chairman of Alibaba Group Holding Ltd., said in a blog post that this reflects economic growth in China. "The shift toward…
March 22, 2016 at 4:11 pm
Dwayne "The Rock" Johnson, actor and former professional wrestler, partnered up with Under Armour to create "Project Rock" merchandise, which includes apparel, bags and footwear. Yesterday, Johnson took to Instagram to announce that the first item in his…
March 21, 2016 at 5:44 pm
Last week, Harvard Law School announced that the school will change its emblem due to the inclusion of a former slaveholder's family crest. The emblem, introduced in 1936, incorporates the school's motto and wheat sheaves, which are derived from the coat of arms of Isaac Royall Jr.'s family. Royall, according to The Boston Globe, was…
March 21, 2016 at 3:54 pm
In 2014, Pepsi started a promotional campaign in Hungary that allowed customers who collected a certain number of bottle caps to receive different Pepsi-branded gifts. As it turned out, the most popular gift was an illuminating ball. According to the Global Advertising Lawyers Alliance, the demand for the ball was too much for Pepsi, and…
March 21, 2016 at 3:23 pm
Media research agency ZenithOptimedia projected global adverting spending to grow 4.6 percent to $579 billion in 2016, an increase from the 3.9 percent growth last year, according to Variety. "Rapid growth from countries that are relatively new to the international advertising market, combined with a resurgence of established…
March 18, 2016 at 5:01 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Which of our alma maters will bust our March Madness brackets?) Last week, AIIA LLC won, and will now battle 4imprint for this week's video battle. The winner will be decided…
March 18, 2016 at 2:44 pm
In our ever-changing world, there is naturally a lot of talk about innovation and the need to innovate to stay relevant, or even to stay alive. There is less said about how to actually do it. Below are four proven and practical strategies (plus one hidden bonus strategy) to drive continuous innovation that you can…
March 17, 2016 at 5:11 pm
While studying abroad in Europe during my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the…
March 17, 2016 at 3:18 pm
BIC Graphic, Clearwater, Fla., announced the launch of its updated website—one site that now includes both the BIC Graphic and Norwood by BIC Graphic product collections. Customers now can access all product information for all BIC Graphic brands in one place with improved functionality. In addition to a newly structured homepage, the site offers several new…
March 16, 2016 at 5:50 pm
Average spot freight rates fell to a record low last week—$701 per 40-foot container. According to CNBC, the World Container Index (WCI), which tracks 11 global shipping routes, said that is the lowest reading since the organization started tracking rates five years ago and…
