Marketing and Sales
If the traditional sales approach scares you, you’re in luck. Bill Farquharson offers two selling alternatives, without the discomfort.
Tips from distributors who count these particular verticals among their most successful, and see how they got involved in the first place, what sorts of products work for them, what unique challenges each customer vertical creates, and more.
Bill recently celebrated his 48th anniversary in the printing business. Here are some tips to make the most of your career opportunity.
It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…
Small orders are frustrating. But, if you apply a lesson from your childhood, you might just find small orders to be a game-changer.
Managing multiple spinning plates has become table stakes for most leaders. Here are some ideas to improve business and find balance.
Designing for direct mail can be broken up into three segments: layout, color/images, and copy. Let’s dive into the details.
After rapper Tory Lanez called reporter Meghann Cuniff a "googly eyed [expletive]" during a hearing, Cuniff turned the viral insult into merchandise (with some added jokes at Lanez's expense).
Find out how the design firm behind the Bicentennial logo redesigned the America 250 logo to be more "flexible" and brand-able across media, while also telling a larger "brand" story of America right now.
Engaging in meaningful conversation with a prospect can enhance your ability to differentiate your business. Here are examples.