Marketing and Sales

Do You Deserve to Be a Millionaire?
December 23, 2020 at 1:02 pm

Do you deserve to be a millionaire? Why? If you said you deserve to be a millionaire because you work hard, long hours, you are wrong. Lots of people work long, hard hours and earn minimum wage. If you said you deserve to be a millionaire because you have been in this business 25 years…

Now Travis Scott Has a Co-Branded Seltzer with Anheuser-Busch
December 23, 2020 at 12:49 pm

We can’t think of many artists more marketable right now than Travis Scott. In 2020 alone, he’s teamed up with LeBron James to design T-shirts for high school seniors, worked with McDonald’s for the first of its extremely expansive artist tie-in projects, and released video game accessories (and got sued over it). This is all…

2020 Wrap-Up: 10 of Our Biggest Apparel Stories of the Year
December 23, 2020 at 10:44 am

It’s been an interesting few months for apparel. Workwear suddenly became a lot more casual, as “Zoom shirts” became a thing. A good pair of sweatpants were suddenly more valuable than gold, and we even saw the dawn of “Sicker.” In addition to pandemic-specific stories from this year, fashion continues to move forward at its…

Koozie Group (previously BIC Graphic) Acquires IMAGEN Brands
December 22, 2020 at 3:03 pm

Koozie Group (previously BIC Graphic North America), a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of IMAGEN Brands with the support of H.I.G. IMAGEN Brands, whose companies include Vitronic and Crown, is a Top 40 hard goods supplier, recognized as a leader in service and decoration innovation. It is also…

How to Create a Value Proposition for Your Distributor Business
December 22, 2020 at 9:27 am

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play...

2020 Wrap-Up: Our Favorite Feel-Good Stories of the Year
December 21, 2020 at 12:21 pm

Throughout a rough year, we’ve been lucky enough to report on stories that restored our faith in humanity or just made us chuckle. So, with that, on this Monday (also the shortest day of the year), we figured we could use a little dose of positivity with our favorite feel-good stories from 2020...

The Killers Are Selling Branded Hot Sauce Named After Their Songs
December 21, 2020 at 11:16 am

When we saw that The Killers had a new collection of branded hot sauces, we thought to ourselves, “There better be one called ‘Hot Fuss.’” Thankfully, there was, and we didn’t need to write any angry letters. (For those who don’t listen to The Killers, “Hot Fuss” is the name of their breakout 2004 album.) The hot sauce release is limited...

Nick Lateur Named Director of National Accounts for the HPG Specialty Channel
December 21, 2020 at 10:46 am

HPG Brands, Braintree, Mass., announced the addition of Nick Lateur as director of national accounts for the supplier’s Specialty Channel, which currently includes Batch & Bodega and HandStands PROMO. “HPG is an innovative and progressive group that continually pushes the limits of advertising specialties,” Lateur said. “HandStands and Batch…

2020 Wrap-Up: The 10 Weirdest Promo Stories From This Year
December 18, 2020 at 11:58 am

Here at PM, our job is to inform first and foremost. But, when your job is to report on something that relies so heavily on creativity, you get the chance to have a little bit of fun with it, too. So, let’s revisit some of those out-there stories, shall we? Here are our 10 favorites from this year...