Marketing and Sales

Stellar Brands for Spectacular Gifting
October 10, 2022 at 10:50 am

Can’t wait to spread a little joy this gifting season — and beyond? While all eyes right now are on year-end giving, opportunities to build connections with employees and customers happen throughout the year, from recognizing employee milestones to expressing customer/partner appreciation to nurturing prospective client relationships. (1) For anyone wanting to make a big…

Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out
October 5, 2022 at 10:14 am

In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…

Planning for Holiday and Seasonal Promotions Year-Round
October 5, 2022 at 9:59 am

Labor Day weekend marks the unofficial end of summer and the unofficial start of the holiday season. That means it’s time to really think about holiday-themed gifts. We don’t like being those people who put up a Christmas tree seconds after the last trick-or-treaters leave, but from a business perspective, it’s best to begin sooner…

Million Dollar Mindset: Drop the Rope
October 3, 2022 at 10:04 am

We all engage in mental tug of war. On the left side of the rope is our past, our resentments, our bad habits, our failures and our fears. On the right side of the rope is our future, our hopes, our dreams and our confidence in achieving an amazing life. The forces on the left…

Making it Happen: Turning a Hobby into a Thriving Business
October 3, 2022 at 9:36 am

Cindy Rumpf Novack founded CandlesAndSupplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers an experience for the customer and is empowering people to pursue…

Does Your Software Really Integrate with QuickBooks?
September 30, 2022 at 9:43 am

Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…

Williams-Sonoma Inc. Expands Branded Merchandise, Corporate Gifting Capabilities
September 30, 2022 at 9:36 am

Williams-Sonoma Inc. announced that it's expanding its presence in the business-to-business and branded merchandise arena, offering more corporate gifting and custom merchandise options. Customers will be able to shop from brands under the Williams-Sonoma Inc. umbrella, like Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation, and Mark…

Brand Fuel Earns B Corporation Certification
September 29, 2022 at 9:29 am

Brand Fuel, Raleigh, N.C., announced that it has officially become a Certified B Corporation. The “B” in B Corp stands for “Benefit for All,” emphasizing five central stakeholders: workers, customers, suppliers, community and the environment. Brand Fuel joins the growing movement of more than 5,000 Certified B Corporations from 158 industries across 85 countries, including…

2022 Top Distributors: Artcraft's Evolution to Meet Its Future Clients' Needs
September 27, 2022 at 8:55 am

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Artcraft CEO and president Judy Zimmerman — No. 32 on our 2022 list — about the company's recent investments,…