Marketing and Sales

By utilizing “Zoom Theory” to create a structured way of understanding and addressing problems, businesses can function better.

As part of Print & Promo Marketing's 2023 Top Distributors list, we asked some of the top-ranked distributors about how they managed to continue their growth throughout the uncertainty that has still loomed over 2021 and 2022. Read on as Shaylah Paul of Pinnacle Branding explains how the custom apparel side of the industry has changed…

As 2024 approaches, you will soon be making and breaking resolutions — all intended to drive sales. Here are five sales actions to try.

Pantone has announced the 2024 color of the year: Peach Fuzz (Pantone 13-1023), a bright, warm shade that the Pantone Color Institute says "captures our desire to nurture ourselves and others." "In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern excellence," Leatrice…

HPG, Braintree, MA, announced that Jenna Quaranta will join the company as director of sales training and development starting Dec. 11, 2023. Quaranta has extensive experience, having previously spent more than nine years at alphabroder and two years at Knoss Apparel, and is a prominent thought-leader in the industry,…

You are told not to make prospecting calls on Mondays or Fridays. Bill Farquharson begs you to listen to this advice. Here’s why.

In 2018, Domino's was paving over potholes to make sure pizzas got to customers safely. Now five years later, after a pandemic made us all even more likely to order something delivered to our door, Domino's is making sure a little weather doesn't stop—or even slow down—the delivery speed by rolling out its "Plowing for…

In the middle of the night, you get a great idea and add it to your list. Then another. Now, you’re overwhelmed. Here’s what to do.

Vantage Apparel, Avenel, NJ, announced Julie Crawley as the new regional territory manager for New England, including Vermont, Maine, New Hampshire, Massachusetts, Connecticut, Rhode Island, and Northeastern New York. Crawley, a Drexel University graduate with a Master's Degree in Fashion Design, begins her journey at Vantage Apparel with a rich background in the apparel industry.…

This year marks the 20th anniversary of the film "Elf." To celebrate, Warner Bros., Krispy Kreme, and even the Empire State Building are rolling out merchandise and experiences.