Marketing and Sales
April 27, 2020 at 11:27 am
During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...
April 23, 2020 at 10:19 am
Proforma, Cleveland, announced a free fundraising program for local organizations that need help or want to help their employees or community. Through Proforma’s proprietary online pop-up stores, local organizations like restaurants, retailers and nonprofits can sell branded merchandise to raise money. William M. Resnick, a Proforma affiliate owner of Proforma Printing and Promotion, has already…
April 22, 2020 at 11:43 am
Happy Earth Day, everybody! The trees are blooming, the birds are chirping and some of us are lucky enough to be able to smell fresh cut grass on the back lawn. We’re not just taking time to smell the roses today, though. We’re also taking time to enjoy some awesome promotional products from all over the Earth. That counts as an Earth Day celebration, right?...
April 22, 2020 at 11:22 am
The Senate yesterday voted to approve almost $500 billion in additional relief to supplement the Paycheck Protection Program. The package includes hundreds of billions of dollars in new financial relief for small businesses impacted by COVID-19...
April 20, 2020 at 1:08 pm
This week on PM Screen Time, Sean and Brendan spoke with Danny Rosin, co-founder of Brand Fuel, about finding promotional wins during a difficult time, using promotional products to show appreciation for health care professionals, signs of future economic growth and more. Plus, a special cameo appearance from a very good pup!...
April 20, 2020 at 11:21 am
I am hearing lots of news and talk about what percent industry sales are down. Some are saying industry sales are down 70 percent. Others are saying industry sales are down even more. If you listen to how much industry sales are down, you have a math problem. The problem is that it can sound…
April 17, 2020 at 2:32 pm
As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…
April 17, 2020 at 2:14 pm
Ask the Accountant… Question: I was talking to someone at QuickBooks. They told me to try QuickBooks Online, and if I didn’t like it, it is very easy to switch back to QB Premier. Is that true? Answer: No, that is not true at all. QB is pushing QuickBooks Online (QBO) heavily. Its subscription income…
April 15, 2020 at 2:56 pm
It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive. This is easier for me, today, because my business, Sharp Ideas, is a small company. That being said, we do have overhead, we do have expectations and we do have a lot of challenges...
April 15, 2020 at 1:49 pm
What do you look for in a big order? You want the end-result to be worth your labor and energy, right? Maybe you want to be part of something bigger. Nick Mirabile, vice president of merchandise and licensing for Stran North America, Quincy, Mass., told us about a promotion that fit both criteria: marketing the U.S. Census...
