Marketing and Sales

How to Best Use Direct Mail Marketing During COVID-19
April 27, 2020 at 11:27 am

During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...

Proforma Offers Free Fundraising Program to Help Organizations
April 23, 2020 at 10:19 am

Proforma, Cleveland, announced a free fundraising program for local organizations that need help or want to help their employees or community. Through Proforma’s proprietary online pop-up stores, local organizations like restaurants, retailers and nonprofits can sell branded merchandise to raise money. William M. Resnick, a Proforma affiliate owner of Proforma Printing and Promotion, has already…

Our Fave 5 Promotional Products of the Week: Chicago Bulls Guitars, Giant Turf Men and More
April 22, 2020 at 11:43 am

Happy Earth Day, everybody! The trees are blooming, the birds are chirping and some of us are lucky enough to be able to smell fresh cut grass on the back lawn. We’re not just taking time to smell the roses today, though. We’re also taking time to enjoy some awesome promotional products from all over the Earth. That counts as an Earth Day celebration, right?...

Pick One: A Math Problem or a Math Solution
April 20, 2020 at 11:21 am

I am hearing lots of news and talk about what percent industry sales are down. Some are saying industry sales are down 70 percent. Others are saying industry sales are down even more. If you listen to how much industry sales are down, you have a math problem. The problem is that it can sound…

4 Ways to Make Your Print Marketing More Effective
April 17, 2020 at 2:32 pm

As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…

QuickBooks Online Might Not Be For You
April 17, 2020 at 2:14 pm

Ask the Accountant… Question: I was talking to someone at QuickBooks. They told me to try QuickBooks Online, and if I didn’t like it, it is very easy to switch back to QB Premier. Is that true? Answer: No, that is not true at all. QB is pushing QuickBooks Online (QBO) heavily. Its subscription income…

Proof Positive: Productive Things to Do Right Now For Yourself and Your Promo Business
April 15, 2020 at 2:56 pm

It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive. This is easier for me, today, because my business, Sharp Ideas, is a small company. That being said, we do have overhead, we do have expectations and we do have a lot of challenges...

How One Promo Distributor Landed a Pretty Large Customer: the U.S. Census
April 15, 2020 at 1:49 pm

What do you look for in a big order? You want the end-result to be worth your labor and energy, right? Maybe you want to be part of something bigger. Nick Mirabile, vice president of merchandise and licensing for Stran North America, Quincy, Mass., told us about a promotion that fit both criteria: marketing the U.S. Census...