Marketing and Sales

Around 1.2 trillion photos are posted to social platforms each day, creating vast amounts of visual data stored on mobile devices. Technology has made it easier for people to take photos and print them without sacrificing quality. Enter a new product from Crystal D—IllumaPix™ Crystal Prints. It is the perfect solution for creating custom prints for any industry...

A comprehensive review of an organization’s current state may be the most important part of the planning process for the new year.

In this week’s blog, Bill suggests a simple change that will make printing industry salespeople happy, wealthy, and popular.

To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors...

Check out our conversation with Billie Staton, president of Staton Corporate & Casual, about how robust inventory allowed for double-digit sales growth, and how her company benefits from its family-like atmosphere.

Recently I’m noticing a trend when I chat with folks in our industry. In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting. Lately what I am hearing is lots of excuses for not doing any business…

As part of Print+Promo Marketing’s 2022 Top Suppliers list, we asked some of the top-ranked…

As part of Print+Promo Marketing's 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more. Read on for our conversation with David Klatt, CEO of Koozie Group, the…

More than two years removed from the beginning of the COVID-19 pandemic, we're all pretty sick of hearing terms like "pivoting" and "new normal," but there's a reason that those phrases have been thrown around so much. It's exactly what business owners – and everyone else – had to do. Within the promotional products industry,…

A culture of unbelief stems from owners not following up on what they speak. Here is what you can do to fix this type of culture.