Marketing and Sales

50 Out-of-the-Box Ideas for Selling One Product
November 29, 2022 at 9:49 am

Around 1.2 trillion photos are posted to social platforms each day, creating vast amounts of visual data stored on mobile devices. Technology has made it easier for people to take photos and print them without sacrificing quality. Enter a new product from Crystal D—IllumaPix™ Crystal Prints. It is the perfect solution for creating custom prints for any industry...

Strategy and Planning: Divest to Invest
November 28, 2022 at 8:00 am

A comprehensive review of an organization’s current state may be the most important part of the planning process for the new year.

How to Get Anyone to Like You
November 23, 2022 at 8:00 am

In this week’s blog, Bill suggests a simple change that will make printing industry salespeople happy, wealthy, and popular.

Why Experiential Food Gift Giving Should Be On Your Radar
November 21, 2022 at 8:00 am

To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors...

One a Day to Win the Day
November 21, 2022 at 7:46 am

Recently I’m noticing a trend when I chat with folks in our industry. In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting. Lately what I am hearing is lots of excuses for not doing any business…

2022 Top Suppliers: How Taking a Risk Paid Off for Koozie Group
November 15, 2022 at 2:56 pm

As part of Print+Promo Marketing's 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more. Read on for our conversation with David Klatt, CEO of Koozie Group, the…

2022 Top Suppliers: A Snapshot of a Recovering Industry
November 15, 2022 at 10:47 am

More than two years removed from the beginning of the COVID-19 pandemic, we're all pretty sick of hearing terms like "pivoting" and "new normal," but there's a reason that those phrases have been thrown around so much. It's exactly what business owners – and everyone else – had to do. Within the promotional products industry,…

A Culture of Unbelief
November 8, 2022 at 9:29 am

A culture of unbelief stems from owners not following up on what they speak. Here is what you can do to fix this type of culture.