Marketing and Sales

CEOs often grapple with sales compensation. Convening a strategic session may reveal a path forward. Here’s how to get started.

In this article, we discuss how printers can best hold on to staffers already on the payroll who are performing at high levels.

Shopify has been working with musicians and celebrities on new ways to integrate experiences into their marketing campaigns. E-commerce platforms can feel threatening to distributors, but what Shopify has done with experiential marketing creates a very teachable moment for distributors: Bring brands out into the world.

No one loves a good game of Solitaire better than Bill Farquharson, especially as part of a good sales day. Find out more here.

No matter where you are in your sales career, this week’s Sales Tip identifies the No. 1 factor for success, especially for new reps.

All print sales reps should strive to be their clients’ Vendor of the Year, and Bill Farquharson has the steps to help get you there.

It’s sales goal season and magic is in the air — or so we thought. This week’s Sales Tip may have you rethink your goals.

Recently I had a great conversation with a very successful distributor owner. He is only in his 50s, but is ready to sell his business. He has made great money in his years in the business. No doubt he could make much more. When I asked why he does not keep growing the business and…

This article originally appeared in Apparelist. To see more, click here If the pandemic taught us anything, it’s that diversification and flexibility are key operational functions to remain in business. For apparel decorators, the idea of convergence (or adding additional products and services) has emerged over the past several years. It’s clear that to survive…

If you are in sales, getting ignored, and are willing to do something to change the outcome, here are the areas to consider.