Marketing and Sales

For Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
April 30, 2021 at 10:47 am

In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and...

Instagram Expands Merchandising Platform With 'Creator Shops'
April 30, 2021 at 10:41 am

Instagram is expanding its e-commerce platform for creators, making it easier for them to sell their branded merchandise and creating what Facebook CEO Mark Zuckerberg calls a “creator middle class.” Certain users could sell products directly on Instagram for a little while now, but this expansion will bring full “creator shops” and...

How to Be Successful in Promotional Products Sales
April 30, 2021 at 8:42 am

This month, I decided to bring in a new voice to show what it takes to make it in this ever-changing industry. Crissy Manwaring, an industry veteran and expert specializing in business development and recruiting talented salespeople, was kind enough to sit down with me to discuss what it takes to truly be successful in promotional products sales...

BAMKO Posts Q1 Sales of $58.9 Million, Net Sales Growth of 125%
April 29, 2021 at 2:17 pm

BAMKO reported another quarter of growth, with the Los Angeles distributor posting net sales growth of 124.9% and total sales of $58.9 million for the first quarter of 2021. PPE represented $26.8 million of that total. The numbers are a continuation of BAMKO's strong 2020, which saw the distributor increase full-year sales by 88% over 2019...

Proforma Announces Live Event for 2021 Annual Convention and Family Reunion
April 29, 2021 at 11:05 am

Proforma, Cleveland, announced that it will hold its annual Convention and Family Reunion live and in-person at the Gaylord Palms in Orlando, Fla., Aug. 8-11, 2021. The Convention theme for the event will be “Together,” embracing the opportunity to come together as a group after the extended period of distancing...

Hirsch Gift Announces New Southeast Region Multi-Line Reps
April 27, 2021 at 10:34 am

Hirsch Gift, Houston, announced new multi-line representative and territories. Flanagan & Associates will represent the supplier in the Southeast region of the U.S. and Puerto Rico. Tom Flanagan, based in Florida, will cover Florida…