Marketing and Sales

It's always nice when an end-buyer group comes out and says what they want, or addresses a promo-sized gap in their business. According to Fresh Plaza, a produce industry podcast host said on his podcast that the industry hasn't paid enough attention to merchandise and promotional products like other industries have, and companies like Nike…

After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It's a valuable lesson in branding integration and building an experience for the end-user.

Aprons, Etc., announced the appointment of Richelle Merckle as its new vice president of sales. Merckle officially joined the team on July 24, 2023, bringing with her a 15-year track record in manufacturing sales. Merckle's extensive experience and proven expertise have already begun to make a significant impact within…

PRINTING United Expo — taking place Oct. 18-20 in Atlanta — is fast approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from various backgrounds. They’ll share why they are attending the Expo, what they hope to learn, and what excites them about the upcoming event.

Edwards Garment, Kalamazoo, MI, announced that Chip Danby has joined as vice president of sales for the EdwardsX custom apparel division. Danby brings more than 20 years of dedicated apparel, promotional knowledge, and uniform industry experience to Edwards. Previously, Danby has held sales, marketing, and merchandising roles with Delta Apparel, Club Colors, Superior Uniform, and…

Aligning your sales approach with your company’s current environment may be necessary for continued success in a disruptive economy.

Proforma, Cleveland, announced the promotion of Evan Gall to the position of vice president of sales. With an extensive career spanning 16 years in the industry, Gall has consistently showcased his exceptional leadership, strategic insight, and unwavering dedication to driving results. Gall joined Proforma in 2021, and quickly emerged as a dynamic force within the…

PRINTING United Expo — taking place Oct. 18-20 in Atlanta — is fast approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from various backgrounds. They’ll share why they are attending the Expo, what they hope to learn, and what excites them about the upcoming event.

We often believe that others are doing better, selling more, and suffering less. This week, Bill takes on common sales frustrations.

If you think winning quotes is all about price, this week’s Short Attention Span Sales Tip will help you see differently.