Marketing and Sales

4 Ways to Make Your Print Marketing More Effective
April 17, 2020 at 2:32 pm

As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…

QuickBooks Online Might Not Be For You
April 17, 2020 at 2:14 pm

Ask the Accountant… Question: I was talking to someone at QuickBooks. They told me to try QuickBooks Online, and if I didn’t like it, it is very easy to switch back to QB Premier. Is that true? Answer: No, that is not true at all. QB is pushing QuickBooks Online (QBO) heavily. Its subscription income…

Proof Positive: Productive Things to Do Right Now For Yourself and Your Promo Business
April 15, 2020 at 2:56 pm

It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive. This is easier for me, today, because my business, Sharp Ideas, is a small company. That being said, we do have overhead, we do have expectations and we do have a lot of challenges...

How One Promo Distributor Landed a Pretty Large Customer: the U.S. Census
April 15, 2020 at 1:49 pm

What do you look for in a big order? You want the end-result to be worth your labor and energy, right? Maybe you want to be part of something bigger. Nick Mirabile, vice president of merchandise and licensing for Stran North America, Quincy, Mass., told us about a promotion that fit both criteria: marketing the U.S. Census...

What to Do When Things Go Wrong
April 15, 2020 at 12:13 pm

The coronavirus has shut down huge swaths of the economy, putting a big dent in a lot of distributor and supplier sales. As you navigate your current situation, it can serve as an ideal time to plan for future disasters. No matter how small or large a problem may be, having a plan in place to resolve it will be a great tool for the future...

PM Screen Time: Denielle Lue Has a Business Idea for When Promo Sales Are Slow
April 14, 2020 at 2:45 pm

Welcome to PM Screen Time! In this new video series, Sean Norris and Brendan Menapace talk with promotional products professionals about their challenges, wins and creative ideas, in the hopes of sparking some ideas and inspiration for anyone who needs it. In this episode, Denielle Lue, owner of Stitch to My Lue Promotions, shares an idea involving a businesses communications platform she's putting together for clients while promotional products sales are slow...

Vault Promos Continues to Fulfill Orders for Essential Items
April 9, 2020 at 1:47 pm

While many sales other than PPE have grinded to a near stop, we’re still processing quite a few orders daily and wanted to share with everyone what it is that we still see selling. As a manufacturer of badges and nameplates and small signage, we process orders for a multitude of different markets across the…