Marketing and Sales

Like athletes, business leaders excel by stepping out of comfort zones, challenging themselves, and seeking guidance from coaches.

Proforma, Cleveland, proudly celebrates 32 of its distributor owners who have been recognized on the prestigious 2023 Inc. 5000 list of fastest-growing private companies in America. This accomplishment highlights Proforma’s continued dedication to excellence, growth, and success within the industry. The Inc. 5000, an extension of Inc. Magazine’s well-known Inc. 500 rankings, has honored the…

When Bill’s daughters wanted lottery tickets, he tried to teach them a lesson about luck. But just like sales, luck is a fickle thing.

Ask the Accountant… Question: How can I see what the total amount of sales I have made to a customer last year? Answer: QuickBooks has a great deal of information available to you in report form if you just know where to look. In QB Premier, go to: "Reports" (at top) > "Sales" > "Sales…

Raining Rose Promos, Cedar Rapids, IA, announced the hiring of Gina Schladetzky as marketing manager. Schladetzky brings extensive experience to Raining Rose in start-up and digital marketing efforts. Prior to Raining Rose, she spent her career in two fast-growing Iowa marketing agencies. “I'm honored to be the marketing manager…

After being present for the Q nightclub shooting in Colorado Springs, the owners of Atrevida Beer Company in Colorado Springs are facing demand for branded merchandise that they can't keep up with, and though the intentions are good, it's caused headaches for the company.

Businesses make significant investments in their holiday gift programs, from hundreds to hundreds of thousands of dollars. With a little proper planning you can be assured of getting the best ROI from your program.

As the year comes to a close, take a look at what end-users will be looking for in terms of year-end gifts, appreciation, and cozy ways to stay indoors during the colder months. Some product categories are holdovers from the pandemic, though lockdown days are behind us.

Conflict negatively impacts workplace satisfaction and customer outcomes. Utilize these strategies to address conflict effectively.

The world of political merchandise is meme-heavy and adversarial. Candidates capitalize on soundbites, memes, and even indictments for inspiration. The latest examples are Mike Pence's "Too Honest" T-shirt and a collection of "Dark Brandon" Biden items.