Paper, Packaging & Printing

'Got Milk' Campaign Goes Modern With NFT Promo Using Scratch-Off Labels, QR Codes
January 14, 2022 at 9:47 am

We all know the "Got Milk" campaign by now. We've seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them...

'The Batman' Gets Promotional Oreo Cookies, Packaging in Europe
January 12, 2022 at 1:51 pm

WarnerMedia announced that it's enlisting Oreo's help to market "The Batman" abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They'll also come in special packaging advertising the chance to win more "Batman" prizes...

Pantone Announces 2022 Color of the Year: Very Peri
December 9, 2021 at 11:37 am

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says "displays a carefree confidence and a daring curiosity that animates our creative spirit." The Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or feeling of society going into the year...

Tim Hortons to Restock Sold-Out Justin Bieber Merch (But Resellers Are Already Cashing In)
December 6, 2021 at 2:01 pm

Justin Bieber is one of the biggest stars on the planet, so it's no surprise that his merch tie-in with fellow Canadian icon Tim Hortons sold out pretty much immediately. The company announced last weekend that it plans to restock the items, but that hasn't stopped fans from buying merchandise at marked-up prices on resale sites...

Bud Light's Co-Branded Candle Smells Like the Full Tailgating Experience
November 29, 2021 at 12:01 pm

Bud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the "ol' pigskin" and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos...