Paper, Packaging & Printing
Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect...
Two of the greatest sources of mischief in the world have joined forces in a branding endeavor like no other. That’s right, Loki, the handsome and witty Marvel supervillain/frenemy, has taken over the branding from his good friend, the Lucky Charms leprechaun, to create “Loki Charms.”...
If you have ever bought anything from a resale site, you've probably seen the way the item’s condition is listed—"mint," “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald's items, you might run across a “greasy” product or two—and some are even selling...
After a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay...
To celebrate the release of her debut album "Sour," Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It's a pretty smart way to market an album—if you have Kim Kardashian's address, that is...
Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald's and, most recently, Tim Hortons have undertaken similar initiatives...
For Print+Promo Marketing’s 2021 State of the Industry report, we set out to learn more about the…
Our best Memorial Day weekend advice? Stock up on outdoor stuff now, before all of the last-minute shoppers buy up the coolers, grills and squirt guns next week. You’ll thank us when you’re having the best cookout ever. Our other advice is that you check out some of these promotional products we found from all around the web...
New York State Assemblywoman Patricia Fahy introduced legislation to implement a recycling program for cannabis packaging. New York City was on the forefront of limiting single-use plastics like bags and water bottles, so limiting single-use cannabis packaging before it hits circulation makes sense...
Starting in July, McDonald's coffee cups and stickers will feature the phrase “We Can Do This,” a slogan borrowed from the U.S. Department of Health and Human Services to encourage vaccine confidence in the U.S. The items will also include the vaccines.gov web address to schedule appointments and read safety information...