Paper, Packaging & Printing

How One Distributor Used Print and Promo Mailers for an Effective Self-Promo
March 23, 2021 at 11:27 am

Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo...

Reduce, Reuse, Recycle
March 15, 2021 at 11:18 am

Green is the answer, and it’s helping companies not only ecologically, but also economically. We have worked and fought hard to implement green initiatives. Small considerations such as these are incredibly impactful, especially when they touch people outside of the workplace, allowing them to spread it to others...

This Packaging Design Uses Fast Food Tricks to Make You Want Vegetables
January 22, 2021 at 10:32 am

Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to accept or, dare we say, crave vegetables...

A Michigan Dispensary Is Giving Branded Joints to Anyone Who Gets COVID Vaccine
January 19, 2021 at 11:50 am

A Michigan dispensary is taking cannabis-related promos to new levels by giving free cannabis to anyone who gets their COVID-19 vaccine. Any Michigan resident who brings proof of vaccination to Greenhouse of Walled Lake in Walled Lake, Mich., will receive a pre-rolled joint in “Pots for Shots” packaging...