Paper, Packaging & Printing

Branded Wrapping Paper Is Big Right Now
December 18, 2018 at 12:29 pm

A week from today, the excitement emanating from children (and quite a few adults) all over the world will be irrepressible as they receive their Christmas gifts. To enjoy the seasonal endowments, most consumers will end up tearing away ample amounts of wrapping paper, with the act of opening often regarded as being as much…

The Story Behind Pantone 448 C, 'the World’s Ugliest Color'
November 12, 2018 at 2:16 pm

Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from “olive green” to “drab dark brown” after the country’s olive association expressed concern that being tied to the color would damage olives’ reputation. That's when it became obvious we had a forerunner for the title of “the…

These Dunkin’ Donuts Red Sox Promotional Signs Were, Uh, Not the Best Idea
October 30, 2018 at 1:30 pm

Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…

This Is the Best Story About a Promotional Banner You Will Read All Year
September 20, 2018 at 10:52 am

Have you ever seen "The Town," the 2010 crime thriller that's set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it's about a promotional banner and it involves significantly less Ben Affleck...

Lego Latest Major Corporation to Join Sustainable Packaging Pledge
May 7, 2018 at 1:53 pm

Debuting in 1940 and 1949, respectively, McDonald’s and Lego have essentially come of age together, with countless memories complementing the billions in sales that each generates annually. Though it experienced a sizable setback last year, the latter has built an amazing legacy through its product lines and is looking to acquire more clout for its…

Starbucks Commits $10M to Find a Recyclable Single-Use Coffee Cup
April 5, 2018 at 12:54 pm

The purpose of the venture will be to design and develop a fully recyclable and compostable cup for use in Starbucks’ 28,000 locations around the world. Each year, 600 billion paper and plastic cups are distributed globally, and despite reportedly accounting for only 1 percent of this total, Starbucks has decided to take initiative with the hope that other corporations will follow suit...

When Are Pot Promos OK? That's the Question in Boulder
March 29, 2018 at 2:06 pm

The ongoing debate about whether or not legal marijuana businesses can advertise their business and how continues. As more and more states legalize recreational marijuana, and with Canada reportedly legalizing cannabis “within months,” the thought of how marijuana businesses will advertise their products or how dispensaries can promote their business is called into question. New…