Paper, Packaging & Printing

Vistaprint Won Big (Even If Not Everyone Buys Its Apology)
February 20, 2018 at 12:40 pm

One day, Vistaprint found itself on the wrong end of a lawsuit and media firestorm after it sent pamphlets loaded with religious exhortations to a same-sex couple who had ordered wedding programs. Days later, Andrew Borg and Stephen Heasley, the couple in question, dropped the suit. It was all a mix-up, Vistaprint said, a misplaced shipping label by a third-party partner. All was forgiven. The internet, for the most part, moved on...

Boise Might Have to Stop Recycling Paper Because of Chinese Legislation
February 15, 2018 at 1:13 pm

New legislation in Boise, Idaho, could be setting a tone for how the whole country recycles paper in the near future. The city is currently considering two possibilities: Raise rates, or stop the program completely. The reason behind this is across the Pacific in China. According to the Idaho Statesman, China is the most common…

After the Doritos Debacle, Do We Really Need Gendered Packaging?
February 7, 2018 at 4:17 pm

While some products, such as tampons, are designed and packaged specifically for women, there are plenty of products that receive the same gendered treatment despite being relatively similar or even exactly the same. Take, for example, disposable razors and the so-called pink tax. While these razors look and work the same for men and women, ones that are pink and packaged specifically for women tend to cost more than those made for men...

Relax, Vistaprint Doesn't Want to Be Your Competitor
January 24, 2018 at 9:34 am

Our friends over at Printing Impressions recently scored a lengthy interview with Mitchell Leiman, vice president of strategy and corporate development for Cimpress, parent company of Vistaprint. The whole thing is worth your time—there's some great stuff on mass customization technology, for example—but where it gets real interesting is when Leiman talks about Vistaprint's status as a hated rival...

A Manhattan Store Is Doing Away With All Branding On Its Items
January 5, 2018 at 2:26 pm

Branding is essential. This isn't news to any of you, given your profession. A well-designed label or smartly placed display could make all the difference for a customer who doesn't quite know what they want. So, what does it mean when a store completely does away with any and all branding? Perfumarie, a perfume store…

How Vanity Fair's New Napkins Indicate a Wider Packaging Design Shift
December 7, 2017 at 11:28 am

There is a discernible trend in current brand redesigns toward packaging that employs bolder, freer displays of text and imagery. Chobani, seeking to differentiate itself within the crowded Greek yogurt market, looked to the past for its new design. Ditching colored text backgrounds, hyper-realistic images of fruit, and sharp capital lettering, the brand sought to…

Designer Creates Household Products With Genius Packaging and Ability
October 17, 2017 at 3:09 pm

Here's a fun fact you may not have known: Most household cleaning products, like dish detergent and shampoo, are 80 percent water. That means that the packaging is mostly just containing water. So, keeping that in mind, there has to be a way to package household items in a more efficient way, right? That's right.…

Critics Say Kinder Surprise Eggs Have Sexist Packaging, Toys
October 12, 2017 at 2:24 pm

Kinder is under scrutiny after critics said its Surprise Eggs feature sexist packaging and toys. According to Metro UK, folks are upset that the company has seemingly assigned gender-spacific packaging by using pink and blue coloring, and have used that to decide which toys go in which items. The blue packaging is filled with Hot…

Marvel Cancels Promo With Defense Contractor Following Public Outcry
October 11, 2017 at 2:15 pm

Marvel canceled a proposed partnership with defense contractor Northrop Grumman after getting an angry reaction from fans. The partnership, which was planned to coincide with New York Comic Con last weekend, was to include a digital and print comic depicting Northrop Grumman as an affiliate of Tony Stark (Iron Man, in case he managed to…

No, Cheerios, You Can't Trademark the Color Yellow
September 1, 2017 at 11:53 am

We've been covering trademark issues for a while now, and have seen some interesting cases. Most notably, the Supreme Court's decision to allow the band The Slants to trademark its name (despite potentially offending Asian people)…