Paper Products

Reese's Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a "teens only" promo for Cinnamon Toast Crunch...

It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…

Municipal employees in one California city are being asked to show proof of their vaccinated status as a sticker on ID badges, but some local city council members criticized the move as an invasion of personal privacy. The debate is worth watching from a promo standpoint, as it could either create or deny new opportunities for printed products...

A new album from the late rapper Pop Smoke is set to drop on Friday, but fans in New York and LA can now find posters around town with QR codes on them. When they scan the QR code with their Snapchat camera, it gives them a sneak preview of some of the music...

The best part of the Euros final wasn’t the actual game (which was entertaining), but the Italian fans dressed as Mario. Did the spirit of Italy’s favorite plumber push the Azurri to victory? Seems likely, so we're celebrating with something Mario-themed in today’s edition of the Faves. Let’s-a go!...

The buzz of business is back, and with it, new perspectives, and fresh beginnings. Quality promotional products are a golden opportunity to create lasting impressions with customers. But what products do they want? What products will they enjoy and use the most? We have the inside scoop, and we’re excited to share with you the…

Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect...

In the branded cannabis world, a lot of the products are packaging-related, or accessories: rolling papers, grinders, rolling trays, lighters, etc. But Curaleaf, one of the biggest names in recreational cannabis, just partnered with Rolling Stone magazine for a collection of pre-rolled joints and vape cartridges...

Two of the greatest sources of mischief in the world have joined forces in a branding endeavor like no other. That’s right, Loki, the handsome and witty Marvel supervillain/frenemy, has taken over the branding from his good friend, the Lucky Charms leprechaun, to create “Loki Charms.”...

If you have ever bought anything from a resale site, you've probably seen the way the item’s condition is listed—"mint," “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald's items, you might run across a “greasy” product or two—and some are even selling...