Paper Products
January 18, 2018 at 3:09 pm
The designers’ first move was to break the Siren out of the bonds of the circle that had enclosed her image ever since the company’s beginning in 1971. Once she was free, they went with symmetry in an attempt to adhere to the well-documented association between human notions of beauty and perfectly symmetrical features. While the design looked good, something wasn't quite right about it...
January 18, 2018 at 3:05 pm
A Pittsburgh area same-sex couple was expecting to receive the wedding programs for their upcoming wedding from Vistaprint. What was supposed to say “Celebration” and “Welcome to Andrew and Stephen’s wedding” instead were pamphlets that said “The supreme tempter is Satan, who uses our weakness to lead us into sin.” Naturally, they were not happy.…
December 7, 2017 at 11:28 am
There is a discernible trend in current brand redesigns toward packaging that employs bolder, freer displays of text and imagery. Chobani, seeking to differentiate itself within the crowded Greek yogurt market, looked to the past for its new design. Ditching colored text backgrounds, hyper-realistic images of fruit, and sharp capital lettering, the brand sought to…
December 4, 2017 at 2:48 pm
Pizza’s popularity was not lost on the masterminds behind this campaign for the upcoming film Good Time, starring Robert Pattinson. To get the word out about their film, set and filmed in the Big Apple, A24 distributed thousands of branded pizza boxes to shops across New York City...
November 22, 2017 at 1:17 pm
Campus bookstores are much more than bookstores, as many of us know. It's a place for prospective students, current students, alumni and their families to stock up on items like apparel, drinkware and pretty much any other item you can…
August 28, 2017 at 1:46 pm
Bands and musical artists do a lot to advertise their new releases. There are the tried-and-true methods of selling T-shirts and posters with the album artwork, and then there are the likes of Radiohead, who have taken more interesting routes. California rock group Queens of the Stone Age have taken a, let's say, meatier approach…
August 22, 2017 at 2:22 pm
Yesterday's eclipse sure was something, eh? For us in the Northeast, it was a little cloudy, but we still got a cool view of the rare phenomenon. (We'll spare you our crappy iPhone photos from the office window.) So, hopefully, you viewed…
August 21, 2017 at 3:11 pm
Today is the day that Americans all over the country are staring directly into the sun to see the solar eclipse. Just kidding. Hopefully, they all have protective eyewear. As we reported before, NASA made sure to warn eclipse viewers that improper protection could result in vision damage. But NASA didn't make sure to warn…
August 8, 2017 at 1:33 pm
Mohawk, Cohoes, N.Y., announced the release of "A Maker’s Field Guide to Envelopes," the latest in a series of comprehensive, printed guides designed to inspire and educate designers, their clients and printers on the importance of choosing the right materials for print. “The new 'Maker’s Field Guide to Envelopes' is the latest expression of Mohawk’s…
May 9, 2017 at 12:45 pm
The greeting card industry is buzzing with anticipation for the quickly approaching Mother’s Day and Father’s Day holidays, but the new “Give Meaning” campaign from American Greetings, Cleveland, encourages everyone to celebrate not just holidays and occasions, but also the everyday things—people and moments in life that really matter. “Give Meaning” is a rallying cry…
