Paper Products

McDonald's announced an upcoming co-branded meal with Mariah Carey, just in time for the holiday season. So far, the brand has only said there will be special packaging, but based on McDonald's previous celebrity meal collaborations, we'd be shocked if there wasn't a merchandise component to come...

In an effort to be more inclusive, Starbucks incorporated a lilac shade into its annual red-and-green holiday cups. The cups also feature little spaces for baristas and friends to write personalized messages.

Reddit launched a pilot program that will allow individual subreddits to host their own branded merchandise stores on-platform, with proceeds from sales going toward each subreddit's operating expenses. The initial launch includes just six subreddits, but the company indicated it could expand if things goes well. Reddit is home to 2.8 million subreddits in total...

For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks...

SnugZ USA, West Jordan, Utah, has announced a new product offering with demand increasing in packaging and fulfillment. Boxcar Custom Packaging is now available as a fully customized, full-color solution with several sizes and decoration options to fit any budget. SnugZ will also offer custom sizes as well as fulfillment, warehousing and kitting services...

PopSockets, a global lifestyle accessories brand, announced the PopCase, a multi-functional protective phone case. Designed with a slidable grip for adjustable comfort and standing, the PopCase elevates the standard phone case to a multi-tool solution that is sleek, durable, and functional. PopCase is available now for iPhone 12 devices and for pre-order for iPhone 13…

Getting a kitten is fun, but it’s a lot of work. Suddenly the whole house is a toy. While we try to keep our new cat away from the smartphone charger, check out our fave five promotional products of the week, including a Guy Fieri beach towel and a "Superbad" snow globe that Seth Rogen still owns...

Like the other meals before hers, Saweetie’s McDonald's meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald's employees will wear special uniforms...

Reese's Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a "teens only" promo for Cinnamon Toast Crunch...

It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…