Printer News

Alibaba Hires Former Apple Investigator to Fight Counterfeits
December 23, 2015 at 6:23 pm

Alibaba Group Holding Ltd. hired an investigator to rid the Chinese e-commerce business of counterfeit goods. According to Bloomberg, the investigator, Matthew Bassiur, previously helped Apple Inc. find fake iPhones and investigate copyright infringement. Bassiur formerly was a vice president for Pfizer Inc. and computer crimes prosecutor for the U.S. Department of Justice. As the…

Apple Patent Application Reveals 3-D Printer Plans
December 23, 2015 at 4:36 pm

An Apple patent application for a color 3-D printer surfaced in December, hinting that the consumer tech giant is looking to develop a commercial 3-D printer. According to The Motley Fool, Apple submitted the application, titled "Method and Apparatus for Three Dimensional Printing…

How to Use the Power of 'Social Proof' to Attract Customers
December 23, 2015 at 3:53 pm

Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking…

5 Steps to Protect Your Brand Trademark or Risk Losing It
December 23, 2015 at 3:49 pm

You opened your business and trademarked your brand name, logo and so on. Fantastic! You’ve taken the first step to ensure that only you can profit from your brand. But registering your trademark is just the first step to protecting your brand. A trademark gives you the right to exclude others from using similar marks…

This Software Startup Is Battling Unsafe Manufacturing
December 22, 2015 at 5:14 pm

Tech entrepreneurs constantly are talking about how they want to change the world, but critics regularly respond that such change is too narrowly focused on speed, connectivity and profit. So when we come across a software startup that has a product can help curtail modern-day slavery, it’s worth highlighting. The company is Segura Systems, a London-based…

What Brands Can Learn from the Star Wars Licensing Blueprint
December 21, 2015 at 2:34 pm

These days, it’s next to impossible to walk out your door, look at your Twitter feed or go on the Internet without being hit in the face with a lightsaber. And it’s not just coming from the studio. Marketers and brands across all sectors are evoking "The Force" via robust licensing deals to drive results…

Tervis Tumbler Company Opens Ohio State University Location
December 18, 2015 at 4:20 pm

Tervis Tumbler Company, North Venice, Fla., has opened a new retail location on the campus of Ohio State University. According to the Columbus Business First, this is the company's first Ohio location and its first shop located on a college campus. "This location will not only…

Is Being Smarter Than Your Competitors Important?
December 17, 2015 at 3:53 pm

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

Video: Promo Marketing Releases 2016 Buyer's Guide
December 16, 2015 at 6:00 pm

The 2016 Buyer's Guide is here! Complete with the most up-to-date supplier contact info and more, it can help you learn about new product solutions, find growth opportunities for your business and make 2016 the most successful year in your business'…

6 Off-kilter 'Star Wars' Promotions
December 16, 2015 at 4:41 pm

After much anticipation, "Star Wars Episode VII: The Force Awakens" opens in theaters this week. In all of the hype around the blockbuster, promotional items from T-shirts to fruits have hit shelves. Here are six "Star Wars" promotional items that stood out to us. 1. BB-8 Oranges One of the new droids that we've seen…