Printer News

PPAI Selects Saxum as Its Agency of Record
December 15, 2015 at 6:08 pm

Promotional Products Association International (PPAI), Irving, Texas, has selected Saxum, Oklahoma City, as its agency of record. The agency will develop an integrated communications plan, including strategic brand positioning, media relations, integrated creative content, and a paid media campaign launching the promotional products industry’s first cohesive awareness and branding initiative. PPAI developed the branding initiative aided by…

Newell Rubbermaid Acquires Rival Jarden for $13B
December 15, 2015 at 5:11 pm

Newell Rubbermaid, Atlanta, announced on Monday that it will acquire Rye, New York-based Jarden, a rival company with multiple brands related to the promotional products industry, including Sunbeam, Rawlings and Coleman, for $15.4 billion. USA Today reported that Newell Rubbermaid, which also makes Sharpie, Paper Mate and Irwin products, is purchasing Jarden for a combination of…

LeBron James Signs Lifetime Deal with Nike
December 15, 2015 at 3:41 pm

NBA star LeBron James has signed a lifetime endorsement deal with Nike, which has endorsed the Cleveland Cavaliers forward since 2003, when he signed a $90 million contract. Now, according to BBC, his lifetime deal is the first lifetime contract from Nike, and USA Today speculated that the deal may be worth more than $500 million.…

The Image Group Announces Name Change for LightHouse Brands
December 14, 2015 at 5:11 pm

The Image Group, Holland, Ohio, is retiring the name of its acquired subsidiary, Toledo, Ohio-based LightHouse Brands, on Jan. 1, 2016. The Image Group acquired LightHouse Brands in 2013 and, following the merger’s completion, operated the companies as separate divisions. Going forward, the two will operate as a single entity under The Image Group name.…

Brooklyn Nets Print Mistake on T-shirt
December 14, 2015 at 4:31 pm

The Brooklyn Nets celebrated Hanukkah with Jewish Heritage night when they played the Philadelphia 76ers last week, and planned to have T-shirts that said "Represent Brooklyn" in Hebrew. Unfortunately, the Nets made a mistake with the Hebrew spelling. According to the New York Post, "Brooklyn" was misspelled in Hebrew, and the Nets had to fix…

Taylor Swift is Trying to Trademark Her Birth Year
December 14, 2015 at 3:41 pm

Taylor Swift's birthday is approaching, and this year she wants something more than well-wishes from her gigantic stable of famous friends. According to The Washington Post, swift is looking to trademark her birth year, 1989, which doubles as the title of her last album. The blog Tantalizing Trademarks posted…

American Solutions for Business Acquires Optimum Companies
December 11, 2015 at 7:42 pm

American Solutions for Business (ASB), Glennwood, Minn., has announced the acquisition of Optimum Companies, Columbus, Ohio. This agreement is part of an expansion initiative that continues to extend ASB’s national footprint. Financial terms of the agreement were not disclosed. Optimum Companies has operated distribution centers in Columbus, Ohio; Orlando, Florida; Houston; and Denver, delivering printed products…

River's End Trading Earns SGIA Golden Image Awards
December 11, 2015 at 3:09 pm

The 2015 Specialty Graphic Imaging Association (SGIA) recognized River’s End Trading, Madison, Wis., in the association's Golden Image Competition at the 2015 SGIA Expo in Atlanta. River's End Trading earned two gold awards, one for “Hipster Man,” entered…

Building a Brand Through Customer Service
December 11, 2015 at 2:35 pm

Customers form the lifeblood of every business, and interaction with them is something no company can avoid. As a matter of fact, in today’s global marketplace, how you handle this interaction can make all the difference for the success of your business. It can either increase the reputation of your brand and boost future sales…

Concubines, Coffee and Change
December 10, 2015 at 7:27 pm

"Sixty queens there may be, and eighty concubines, and virgins beyond number; but my dove, my perfect one, is unique..." (Song of Solomon 6:8-9). This Old Testament verse, interestingly written by one of my very distant relatives (Solomon), beautifully makes a point that modern day language can’t quite convey. Every business must have a unique…