Printing

PRINTING United Transitioning to a Comprehensive Online Experience in 2020
June 25, 2020 at 12:25 pm

PRINTING United, originally scheduled to take place at the Georgia World Congress Center in Atlanta on October 21-23, 2020, will now move to a powerful online experience this fall due to constraints surrounding the COVID-19 pandemic. The health and safety of all attending and involved with the show remains paramount. The decision to terminate the…

This Pepsi-Branded COVID-19 Testing Banner Was Maybe Not the Best Idea
May 22, 2020 at 1:01 pm

We've chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers...

Dallas Print and Promo Company Strikes Gold With Coronavirus-Themed Loteria Game
May 18, 2020 at 12:18 pm

Owing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by issuing a coronavirus-themed loteria game, with the product generating a great response so far...

Screen Print Shop Sells T-shirts, Hoodies to Support U.S. Postal Service
April 28, 2020 at 12:06 pm

The U.S. Postal Service is facing funding shortfalls and fearful workers as the coronavirus pandemic continues. Thanks to a former employee, the agency is receiving a boost through T-shirts and hoodie sales, with her family’s print shop creating and shipping the garments...

4 Ways to Make Your Print Marketing More Effective
April 17, 2020 at 2:32 pm

As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…

Check Out SGIA's Upcoming Apparel Decoration Workshops
March 11, 2020 at 10:04 am

If you're in the screen printing industry or looking to enter into the market, and want some hands-on training to hone your skills or learn some new techniques, why not attend an upcoming SGIA workshop? These three workshops will cover screen making, art and separations for screen-printed apparel, T-shirt printing and more...