Printing

Convergence Corner: The Other Half
February 12, 2024 at 10:30 am

When Scott Thurman, CEO of International Printing Solutions, San Diego, CA, realized that his print customers were also getting promo, he realized he was leaving money on the table.

Why Consumers Like Direct Mail
February 9, 2024 at 11:03 am

Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.

How Tags and Labels Can Enhance a Branding Experience
February 6, 2024 at 11:47 am

Labels and tags can be used to further enhance a brand and tell its story in greater detail. And as we enter the new year, distributors should be privy to what they can offer so their clients’ brands stand out and stay on people’s minds.

How a Digital Label Press Changes Everything
January 31, 2024 at 10:18 am

Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…

What’s Sexy About Outdoor Power Equipment Labels? Profit!
January 24, 2024 at 9:40 am

What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…