Printing

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some,…

PRINTING United recently announced the decision to transition from an in-person event in Atlanta to a comprehensive digital platform. The show company today provided an update on its plans to present four power-packed weeks of hosted global programming and new product unveilings across PRINTING United Month this October, beginning Oct. 5 and running through the…

PRINTING United, originally scheduled to take place at the Georgia World Congress Center in Atlanta on October 21-23, 2020, will now move to a powerful online experience this fall due to constraints surrounding the COVID-19 pandemic. The health and safety of all attending and involved with the show remains paramount. The decision to terminate the…

We've chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers...

Owing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by issuing a coronavirus-themed loteria game, with the product generating a great response so far...

The U.S. Postal Service is facing funding shortfalls and fearful workers as the coronavirus pandemic continues. Thanks to a former employee, the agency is receiving a boost through T-shirts and hoodie sales, with her family’s print shop creating and shipping the garments...

As a marketing professional, one of the hardest tasks in your role is to identify the ROI on your marketing initiatives. With the myriad services available out there that can showcase metrics like product views, open rates, click through rates, time on page, etc., it can be easy to dismiss print advertising as an effective…

On Thursday, April 16, OmniPrint International will host its Creators Boardroom Digital Conference 2020, featuring presentations on marketing, sales, business, social media, finance and more. The free event is designed to support screen printers, decorators and related businesses and help them thrive through these difficult times...

We’ve heard a lot on the news about essential businesses during COVID-19, but 1 we all count on that isn’t mentioned much is the USPS.

SGIA, NAPCO Media (Promo Marketing's parent company), and Printing Industries of America (PIA) and its affiliates have joined forces to launch a powerful resource channel dedicated to providing the printing and graphic communications industry with up-to-the-minute news and resources on COVID-19 and how to navigate the latest information...