Promo Apparel

The U.K. government has fined Scottish professional soccer team Rangers F.C., along with sporting goods company Elite Sports and retail brand JD Sports, for price fixing. According to a release from the U.K. government, the Competition and Markets Authority found that Elite Sports and JD Sports "broke competition law by fixing the retail prices of…

Apparently National Coffee Day is right around the corner, and to celebrate going on a "Tims Run," Tim Hortons is back with another apparel capsule drop: The Tims Run Club. It's a clever play on words. A "Tims Run" of course being slang for going to pick up coffee at Tim Hortons, but also referencing…

Super Bowl-winning quarterback Eli Manning went undercover at a Penn State tryout as "Chad Powers." He didn't make the team, but PSU sold and gave away T-shirts celebrating his inspirational mantra and disguise.

Museum exhibits typically come with a special batch of merchandise in the gift shop. Those product lines tend to touch on the exhibit itself, reflecting the themes on display or the life of the featured artist. In the case of the Brooklyn Museum's exhibit on the late fashion designer Virgil Abloh, the merchandise comes from…

Patagonia founder Yvon Chouinard announced that he is putting the company in the control of a trust, with all future profits benefitting the fight against climate change.

Wendy's is really leaning into its partnership with the Adult Swim cartoon "Rick and Morty." After hosting special pop-ups and store takeovers, Wendy's is once again rebranding as "Morty's," for a special promotional event through Uber Eats that also sort of parodies the celebrity meal deals that have become so common in fast food marketing. As part of…

The hoodie has been a default wardrobe choice for decades. But, a lot of young buyers who are now adopting the item as a piece of streetwear royalty might not know its roots. Champion is making sure fans learn their history with the "Be Your Own" campaign, which celebrates Champion's original hoodie design from more…

There are so many fast-growing markets that promotional products distributors can take advantage of. Right now, one such market is the beverage industry.

Heinz took more than 150 pieces of vintage apparel and "decorated" them with a drop of ketchup, celebrating imperfections and encouraging people to hold onto their old clothes—especially if they double as promotional products.

Food and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they're known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…