Promo Apparel

Now that NCAA's name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch "The Players Edition" T-shirts and hoodies, with profits split evenly among the players...

Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you're wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together...

Cap America Inc., Frederickstown, Missouri, recently announced that Cory Cissell, MAS, has been promoted to vice president of marketing. Cissell recently transitioned from director of sales to director of marketing to fill the leadership role in that department. As vice president of marketing, Cissell will oversee a rapidly growing team...

Tom Brady got his very own Pantone color for Brady Brand, the NFL star's new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let's look at the styles, features and price points of the line...

Well, folks, it's been an excellent run, but today is actually the last day of the Threads newsletter as we know it. Don't worry, we'll still be covering all things branded apparel at PM, but we're also launching a whole new site dedicated to the decorated apparel community. Speaking of decorated apparel, check out the cool stuff we found for this week's Fave 5...

Remember when you could earn pizza just for reading a book or two? Those halcyon days of Pizza Hut's "Book It!" program are forever ingrained in millennial and Gen X memories, and the pizza chain is capitalizing on nostalgia once again by releasing special edition food-and-merchandise bundles...

Theranos, the much-hyped health technology startup founded by enigmatic figurehead Elizabeth Holmes, dissolved in 2018, and founder Elizabeth Holmes was sentenced to up to 20 years in prison. No, sellers have been flocking to resale sites like eBay with all sorts of Theranos-branded items...

A coalition of 400 human rights groups has criticized the International Olympic Committee after the IOC failed to clarify whether merchandise for the upcoming Beijing Olympics was made with forced labor. The coalition has attempted for eight months to receive assurance that the merchandise was not made in China's Xinjiang region...

By now, basketball fans are used to the sponsor patches on their teams' jerseys. They're pretty subtle—just a little logo near the shoulder. But the NBA is taking its sponsorship program a step further by allowing teams to incorporate a sponsor patch on shooting shirts and warm-up jackets they wear during pregame exercises...

Charles River Apparel recently donated more than $28,000 worth of apparel to long-time charity partner Circle of Hope, a nonprofit providing clothing and essentials to communities experiencing homelessness in the Boston area. These items will be distributed to local shelters and affiliated programs so that families and individuals can...