Promo Apparel

American Apparel is back in the U.K. after its tumultuous period of rebranding and acquisition by Gildan Activewear. The reintroduced American Apparel will reportedly focus on body positivity and diversity, according to Vogue. After closing 13 of its stores across the U.K. in 2016, American Apparel will return on April 23, albeit online only. Vogue…

The football teams representing the University of Alabama and Auburn University customarily make headlines together over Thanksgiving weekend, with inhabitants of the Yellowhammer State flocking to either Bryant-Denny Stadium…

Long thought to be untouchable for our marketplace, retail-style patterned plaid flannel shirts were rarely found in promotional products channels because there was always that nagging question of embroidery...

While it’s unclear whether Bud Light sent 1,000 of them to the tournament, one thing is for certain: Bud Light turned an unverified rumor into a clever and successful marketing stunt centering on promotional products. Love it or hate it, “Dilly Dilly” has proven its worth once again...

The most popular item at the Masters is the green jacket. There's no denying that. But, as only one person can leave Augusta National with it, we have to settle for insane amount of branded merchandise that was available at the new Main Golf Shop, which was built on the spot of the old press…

Even if you don’t watch golf, you’re likely familiar with the catchphrase “Dilly Dilly,” made famous in the lead-up to this year’s Super Bowl. Love it or hate it, you can’t deny the power of this phrase. However, if you’re Augusta National, the course that hosts the Masters, you can deny its use...

World Wrestling Entertainment (WWE) secured an injunction against a combination of 200 individuals and corporations so as to keep them from peddling knockoff products ahead of this year's Wrestlemania event...

For the record, the Washington Wizards play in Washington, D.C., and not at any site in Washington State. However, those details did not stop Fanatics from offering a T-shirt that situates John Wall and crew all the way across the country...

It's unlikely that cotton will lose its spot as the top material for apparel production any time soon, but increasing costs, uncertain availability and several other issues are worth monitoring...

Hanesbrands Inc., Winston-Salem, N.C., announced today that the company and its employees have pledged $1.97 million this year to the United Way of Forsyth County (UWFC) and surrounding communities, earning the United Way’s 11th campaign excellence award. The United Way of North Carolina awarded Hanes with its Spirit of North Carolina Award for campaign excellence,…