Promo Apparel
Festivals are always full of promotional products. Festivalgoers wear promotional sunglasses and T-shirts, drink from branded water bottles, and keep everything else in logoed tote bags. For some, all of that stuff might be too much to handle, so they have to pick and choose what they want. To…
American Apparel talks to Promo Marketing about its new CEO, the company's January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.
With the weather finally warming up, end-users will be ready to shed their winter layers in favor of lighter T-shirts. Check out these T-shirt promotions for a fresh take on the classic look...
The 2016 Expo East was underway in Atlantic City, N.J., this week. We at Promo Marketing spotted everything from costumed leprechauns to fun giveaways. But if you weren't able to make it this year, don't worry, we've got all the highlights straight from the source. "Expo East continues to be the premier East Coast event," said…
It can be tricky trying to plan what to wear to a trade show. You want to be dressed to impress without being uncomfortable all day long. But we have you covered. Looking professional and staying comfortable while walking the trade show floor is the topic of this week's #OOTW (Outfit of the Week). Image via…
If you recall, last week Justin Bieber's Purpose tour kicked off with an embarrassing mistake: a typo on the tour T-shirt. Fans dropped $45 to purchase the tee and were less than pleased upon realizing the mistake. The T-shirts featured a passage from Proverbs, which said: “Many…
Justin Bieber's "Purpose" tour kicked off this week in Seattle, and one patron was less than thrilled to discover a typo in the $40 T-shirt she purchased for her daughter, according on KGW. The shirt features a proverb from the Bible, with an obvious…
Data from the Department of Commerce's Office of Textiles and Apparel (OTEXA) showed that China is still the No. 1 importer of apparel to the U.S., but Vietnam recorded the most growth, with 17.2 percent, to 282 million square meter equivalents. According to Just-Style, imports rose 1.6 percent year-over-year to $6.63 billion. The volume of…
Last week, Zara launched the brand's new genderless clothing line. The collection, called "Ungendered," features 10 unisex pieces, like denim, shorts, sweatshirts, sweatpants and tanks. Launched under the TRF line, the online storefront features both male and female models wearing the same basic clothing pieces. Zara, however, is not the first brand to launch a genderless clothing line.…
Many brands are making efforts to appeal to millennials. According to Forbes, this enigmatic generation makes up one-third of the U.S. workforce—53.5 million employees. So, naturally, many brands are trying to reach this young generation through advertising and products. According to Adweek, Splash, a creator of marketing software, used data to show what branded items…