Promo Apparel

This article originally ran in Apparelist. To read more, click here. Ryan Schraffenberger, the president of Promotions Guy, a promotional products distributor that prides itself on its sustainability efforts, wants the industry to do better. After being in the print industry for roughly 15 years, 10 of…

Every distributor wants their campaign to be a multi-sensory, memorable experience. Items like packaging and apparel need to look good but also feel good to touch or wear. But what about making your apparel smell good, too? And we don't just mean go heavy on the laundry detergent. The streetwear apparel brand MARKET is doing…

Vantage Apparel, Avenel, NJ, announced Julie Crawley as the new regional territory manager for New England, including Vermont, Maine, New Hampshire, Massachusetts, Connecticut, Rhode Island, and Northeastern New York. Crawley, a Drexel University graduate with a Master's Degree in Fashion Design, begins her journey at Vantage Apparel with a rich background in the apparel industry.…

Streetwear collaborations usually just include items like apparel and headwear. Maybe there's a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its '70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…

Hockey is possibly the most punk rock sport there is. Yes, football has plenty of hits, but it just doesn't have that nonstop action that hockey does. It's pretty much a mosh pit with incentives. Plus, arenas tend to host rock bands more often than football stadiums (unless you're, like, Bruce Springsteen). The Anaheim Ducks…

OrderMyGear (OMG) announced today the acquisition of DistributorCentral, a leading technology provider for suppliers and distributors in the promotional products industry. The strategic move further positions OMG as a critical player in the branded merchandise ecosystem. Clients now have a single technology partner to sell, manage, and order branded merchandise across sales channels. The deal…

Hanesbrands Inc., Winston-Salem, N.C., is reportedly interested in selling its Champion brand, with management firms WHP Global and Authentic Brands Group showing interest in buying it. According to CNBC, Hanes could decide to sell Champion in an effort to cut costs, after facing pressure from activist investors at Barington Capital Group. Champion reportedly sees annual…

Tito's is keeping in the spirit of the Ugly Sweater promo, but letting people decide how far they want to turn that ugly dial, with an entire line of sweater-themed products for people, pets, and even drinkware that range from "Not That Ugly," to "Kinda Ugly," "Uglyish," "Ugly," "Uglier," and finally "Ugliest."

The company behind Metallica's merchandise filed a lawsuit in St. Louis to request law enforcement crack down on counterfeiters outside of the band's shows this month. Similarly, authorities are warning baseball fans of bogus merchandise outside of World Series ballparks.

H&M is using a new AI text-to-image program to let people design their own products, which will then be printed on demand for them to either sell or buy themselves. The H&M Creator Studio takes written prompts and "draws up" apparel mock-ups with the custom artwork on a selection of H&M apparel styles. On the…