Promo Apparel

UK Government Fines Two Sports Retailers and Soccer Club for Apparel Price Fixing
September 28, 2022 at 10:12 am

The U.K. government has fined Scottish professional soccer team Rangers F.C., along with sporting goods company Elite Sports and retail brand JD Sports, for price fixing. According to a release from the U.K. government, the Competition and Markets Authority found that Elite Sports and JD Sports "broke competition law by fixing the retail prices of…

Tim Hortons Introduces 'Tims Run Club' Apparel Capsule for National Coffee Day
September 27, 2022 at 11:08 am

Apparently National Coffee Day is right around the corner, and to celebrate going on a "Tims Run," Tim Hortons is back with another apparel capsule drop: The Tims Run Club. It's a clever play on words. A "Tims Run" of course being slang for going to pick up coffee at Tim Hortons, but also referencing…

The Brooklyn Museum's Off-White Capsule Is a Different Kind of Promotional Merch Campaign
September 16, 2022 at 10:16 am

Museum exhibits typically come with a special batch of merchandise in the gift shop. Those product lines tend to touch on the exhibit itself, reflecting the themes on display or the life of the featured artist. In the case of the Brooklyn Museum's exhibit on the late fashion designer Virgil Abloh, the merchandise comes from…

Wendy's Creates Exclusive 'Rick and Morty' Apparel for Uber Eats
September 8, 2022 at 11:26 am

Wendy's is really leaning into its partnership with the Adult Swim cartoon "Rick and Morty." After hosting special pop-ups and store takeovers, Wendy's is once again rebranding as "Morty's," for a special promotional event through Uber Eats that also sort of parodies the celebrity meal deals that have become so common in fast food marketing. As part of…

Champion Reflects on 80 Years of the Hoodie with 'Be Your Own' Campaign
September 6, 2022 at 10:53 am

The hoodie has been a default wardrobe choice for decades. But, a lot of young buyers who are now adopting the item as a piece of streetwear royalty might not know its roots. Champion is making sure fans learn their history with the "Be Your Own" campaign, which celebrates Champion's original hoodie design from more…

Heinz Added Real Ketchup Stains to Branded Apparel 'Drop'
September 2, 2022 at 11:04 am

Heinz took more than 150 pieces of vintage apparel and "decorated" them with a drop of ketchup, celebrating imperfections and encouraging people to hold onto their old clothes—especially if they double as promotional products.