Promo Products

The Vernon Company, Newton, Iowa, hosted its annual sales meeting April 15-17 at Paradise Point Resort in San Diego. The three-day event brought together nearly 100 Vernon account executives from coast to coast, as well as 70 supplier partners. "Vernon's National Sales Meeting can be described using one word: fantastic!" said Dave Regan, vice president…

If you were in charge of marketing for the "Godzilla" film franchise, you would go big, right? We don't mean going big as in getting a lot of products. No, sir. We mean "big" quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick "Godzilla: King of the Monsters" understands how this…

Natural Light and promotional products enthusiasts, have we got news (and better beer recommendations) for you: Natty Light, the low-calorie pilsner from Anheuser-Busch and favorite among college sports tailgaters, is looking for an intern—seemingly a young one based on the language it used in the ad—to do a bunch of marketing tasks, including creating "sick…

At this point, has a university changed its logo and received positive feedback? You've got schools like University of South Florida, which tried to abandon their very-college-sports horned U logo in favor of something you'd see on a bank statement. USF students rightfully freaked out, and the university decided to abandon the logo, eating about…

This installment of the Fave 5 is a very special one because it's the birthday installment. Why is it the birthday installment? Because my birthday is on Saturday, and I just wanted an excuse to let everyone know. Plus, these are all promotional products I would love to receive for my birthday, so I consider…

When long-suffering sports teams and their fan bases come to enjoy decent, even amazing, results, many people affiliated with the given pastime tend to take joy in their rejuvenation. The term “many people,” though, does not include Don Cherry, the 85-year-old grump, er, National Hockey League analyst, who three months ago called the Carolina Hurricanes…

On the first day of spring, we looked at the cold shoulder that the University of South Florida (USF) community had been showing the school’s overseers for their implementation of an (expensive) academic logo that too closely, in their eyes, resembles the Merrill Lynch logo. And with the school's sports teams using still using the old design, the whole matter made us wonder why the administrators would even need two separate logos in the first place. But it appears the backlash finally became too much for USF...

No matter their nature, we love addressing how businesses bank on micro-moments, which are especially profitable within the sports realm. Walt Disney Pictures and Pixar Animation Studios, who figure to count astronomical box office figures when “Toy Story 4” hits theaters June 21, are upping their nod to athletics through the script’s inclusion of a bobblehead whose pose pays tribute to an amazing feat by a baseball great...

One of the biggest complaints people have about their cellphones is that, inevitably, the battery loses its ability to hold a charge. Avenir Telecom, a European telecommunications provider, tried to save us from that struggle by crowdfunding a new, Energizer-branded phone. The problem was the phone was comically, insufferably large...

Brian Fitch, owner of My Corporate Expressions, has affiliated with Proforma, the $500 million leading network of promotional products and printing distributors, to access its technology platforms and expansive product offerings, services and support. “My decision to join Proforma was driven by their technology and business support,” said Fitch. “I researched all of the other…